Social customer service software enables companies to engage with customers through social media channels. These solutions gather and organize mentions from platforms like Twitter and Facebook, creating support tickets for agents to effectively respond and deliver quality service. In addition to customer service teams, marketing teams utilize these tools to enhance brand awareness and transform customer feedback into positive advertising for a wider audience on social media. Typically, social customer service features are included in help desk software, which manages customer inquiries from emails and dedicated user portals. Businesses often integrate social customer service tools with other applications, such as social media management, monitoring, and analytics software. To be classified as Social Customer Service Software, a product must: * Collect customer inquiries from various social networks. * Provide a platform for support agents to respond directly to social media mentions. * Generate tickets for customer support agents as inquiries are received.
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