Customer Monitor

Customer Monitor is a fully-managed customer experience management platform developed by Perceptive. Through regular short surveys, Customer Monitor automatically collates and analyzes customer feedback to uncover important themes and trends. These results are accessible through an intuitive interactive dashboard. Behind Customer Monitor is a dedicated customer experience expert. This expert combines innovative research methodologies, strategic know-how, and change management approaches to deliver customer experience programs that match the right measures to the right moments in the customer journey. * Net Promoter Score: At the heart of Customer Monitor is the Net Promoter Score, a globally recognized methodology that goes beyond customer satisfaction to measure advocacy, which is strongly linked to customer loyalty and trust. High levels of advocacy are associated with growing brands, particularly with the rising prevalence of e-word-of-mouth. * Identify strengths and weaknesses: Customer Monitor analyzes customer feedback to identify and track key themes that are positively or negatively impacting the customer experience—and to what extent. This allows for pinpointing and prioritizing areas for improvement. * Identify and save at-risk customers: Customer Monitor’s MARC feature notifies relevant team members of an at-risk customer and allows tracking and managing the resolution process. This empowers the team to close the loop on issues before they escalate into problems and damage the brand’s reputation. * Discover trends. See the impact: Customer Monitor tracks key customer experience metrics over time, allowing important trends to be uncovered as well as showing the impact of any changes introduced. * Customer data is protected and secure: Perceptive is ISO 27001 accredited, meaning Customer Monitor meets the highest global standards for information security management. This standard of data security and process allows for securely hosting and protecting customer data. * Tailored insights: The Net Promoter Score is just one lens to measure customer experience. Customer Monitor supports a range of different question formats and complementary metrics, including satisfaction, customer effort, and retention likelihood. The expert will work with you to deliver a program that matches the right measures to the right customer touchpoints. * Deeper understanding: View survey results by key customer segments. For example, you can identify key themes and trends at a branch, territory, product, account manager level, or any combination. The expert will work with you to determine the views most important to your business. * Simple and easy to use: One of Customer Monitor's biggest strengths is its simplicity. The platform is accessible across multiple devices, and the dashboards are designed to be easy to use, with information presented in a way that is simple for new users to digest and understand, making reporting a breeze. * CRM integration: Customer Monitor has an API, meaning it can integrate with most CRMs to accommodate a two-way flow of data.