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Page 2 - Top Marketing Analytics Software - United States

Marketing analytics software comprises tools and processes that empower organizations to assess and oversee their marketing initiatives by measuring performance. In essence, these solutions streamline and enhance a business's marketing strategies and activities. By leveraging marketing analytics software, businesses can elevate their return on investment (ROI) through the identification of effective marketing methods, allowing for adjustments in campaigns to maximize conversions and sales. This type of software considers marketing efforts across diverse channels and target audiences, spanning email marketing, social media, digital advertising, and web analytics. Typically available as a standalone solution, marketing analytics software integrates campaign data through connections with a company's marketing technology stack, including marketing automation software, CRM software, digital advertising software, and digital analytics software. However, some all-in-one marketing platforms, like certain marketing automation products, come equipped with built-in reporting features.

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Attribution

Attribution

attributionapp.com

Attribution is the most complete and easy to implement multi-touch attribution solution. See your spend, visits, conversions, revenue and return on ad spend (ROAS) all in one simple view. Integrates cost and autotags most major ad platforms including Facebook, Google, Quora, Linkedin and Adroll. Con...

GAannotations

GAannotations

gaannotations.com

Automate your Google Analytics Annotations with GAannotations and add the missing pieces to the puzzle with manual annotations or upload bulk annotations via API, CSV, and Automations. Annotations for GA4 and Universal Analytics supported!

GoSquared

GoSquared

gosquared.com

The world's first sustainable email marketing platform. Switch from MailChimp to send better email camaigns, grow your audience, and restore the planet.

CleverTap

CleverTap

clevertap.com

CleverTap is a SaaS based customer lifecycle management and mobile marketing company headquartered in Mountain View, California. Founded in May 2013, it provides mobile app analytics and user engagement products to more than 8,000 including Sony, Vodafone, Carousell, DC Comics, Go-Jek, BookMyShow, a...

Nugit

Nugit

nugit.co

Nugit is an automated Data Storytelling Platform, going beyond a dashboard, helping to enable people to sift through overwhelming and complex data to find the insights and opportunities within. Nugit is able to provide these insights through data storytelling at scale, so it's immediately able to be...

Mouseflow

Mouseflow

mouseflow.com

Mouseflow is a behavior analytics tool used by more than 210.000 digital marketing, UX, Product, Startups and Enterprise clients to optimize their website experiences. With Mouseflow, you can: • Find out what happens between your visitors' clicks by watching video recordings of their sessions. • Bui...

WebEngage

WebEngage

webengage.com

WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with their users across various digital channels. With its comprehensive suite of tools and solutions, WebEn...

Emarsys

Emarsys

emarsys.com

Emarsys, now an SAP company, empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from le...

xiQ

xiQ

xiqinc.com

xiQ’s Personality-driven Sales and Marketing Platform™ combines neuroscience, psychology, and AI to understand the buyers’ mindset and the factors that influence their purchasing decisions. Our award-winning, proprietary AI platform delivers personality insights, comprehensive account intelligence, ...

Act-On

Act-On

act-on.com

Act-On Software provides solutions that empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher custom...

Improvado

Improvado

improvado.io

Improvado is an enterprise-oriented marketing analytics platform that helps businesses at every stage of the marketing data journey, from collecting to translating it into business-ready insights. Automatically gather data from 500+ marketing and sales-specific sources (CRMs, paid ads, social media,...

Reeport

Reeport

reeport.io

Reeport helps building smart data reports and share them through Excel, Power Point, PDF and more.

Xeno

Xeno

getxeno.com

Xeno is an AI-powered CRM that enables large retailers & D2C brands to increase repeat sales by 11% by building an understanding of each individual customer & creating more relevant marketing campaigns across SMS, email, Whatsapp, Facebook & Instagram. 100’s of retailers like Levi's, Tommy Hilfiger...

Pathmatics

Pathmatics

pathmatics.com

Pathmatics advertiser database and digital marketing intelligence platform bring transparency to your competitor's digital ad strategies.

Agency360.io

Agency360.io

agency360.io

Unique and Powerfull White Label Reporting Platform for Marketing-, Web- and Media Agencies. Including Ads, Web leads B2B, SEO, Web Analytics, Social Media, Intuitive Reports, and much more.

Roistat

Roistat

roistat.com

Roistat is a marketing analytics system powered by AI, which analyzes all your advertising campaigns down to the profit. Roistat collects data from customers' CRM system, advertising channels, and their site. In seconds, Roistat builds reports according to 40+ business metrics, which provide marketi...

Magnews

Magnews

magnews.it

Magnews is the one-stop-shop solution for managing Customer Journey and improving Customer Value, from overall Strategy definition to single activities and campaign Execution, passing from Journey Design, in a continuous cycle of measurement and improvment. Magnews empowers marketing and sales teams...

Ruler Analytics

Ruler Analytics

ruleranalytics.com

Ruler Analytics is a marketing measurement and attribution platform that connects siloed marketing, sales, revenue and customer data to: - Provide a full funnel view of your customer journey - Accurately attribute revenue at channel, campaign, content and keyword level - Create multi-touch attributi...

Favikon

Favikon

favikon.com

Transform Your Social Media Strategy with Favikon: The Creator Marketing Platform Powered by AI. - Easily unlock the potential of social media to discover the perfect creators. Our filters empower you to target specific niches tailored to your needs or those of your clients. - Take advantage of crea...

Marquiz.io

Marquiz.io

marquiz.io

Marquiz is an online platform designed to help businesses of all sizes create engaging marketing quizzes and surveys, collect feedback and drive sales. Marquiz provides a user-friendly, drag-and-drop quiz builder, a wide range of unique quiz templates, and free statistics for each quiz. These featur...

RollWorks

RollWorks

rollworks.com

RollWorks, a division of NextRoll, offers ambitious B2B companies of any size an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by machine learning and an extensive account data foundation, the RollWorks platform helps you identify your target a...

Albacross

Albacross

albacross.com

Revenue teams worldwide are using Albacross's Intent Data to generate more opportunities and increase revenue faster. From early-stage awareness to late-stage decision, you have all the insights you need to reveal your potential buyers, engage them with what they want, and get notified when they are...

Ortto

Ortto

ortto.com

Ortto is an AI-powered marketing automation software designed to streamline the marketing process and optimise outcomes. It is packed with features that aim to augment different facets of marketing including email and SMS marketing, push notifications, live chats, lead scoring, and more. Ortto boas...

VWO

VWO

vwo.com

Running an experimentation program is tricky. Whether your goal is to boost website conversion or improve user experience, there’s just so much you need to do to get things right. That’s why thousands of the world's leading enterprise brands like WMG, eBay, Ubisoft, Qualicorp, and others look to VWO...

Sweet Analytics

Sweet Analytics

sweetanalytics.com

Sweet Analytics, at the centre of all your data. Sweet connects with all the marketing platforms that you know and love and brings it all under one roof. Helping you understand customer retention and acquisition to drive your business forward. What we do... Customer Data To understand your customers...

Screenful

Screenful

screenful.com

Screenful is the easiest way to get visual dashboard and automated team status reports to keep every stakeholder updated on the status of a project. Screenful integrates with most common task management tools like Jira or Trello, GitLab and Asana, and builds reports and insights based on your projec...

Calltouch

Calltouch

calltouch.ru

Calltouch is an omnichannel marketing platform. We help to engage, convert and analyze your clients. Calltouch provides a call tracking service that gives all the information on the ads efficiency. Due to call tracking service you can divide all the ads to those that drive sales and to those that sp...

Netcore Cloud

Netcore Cloud

netcorecloud.com

Netcore Cloud’s Customer Engagement & Experience platform (formerly known as Netcore Smartech) is a one-stop growth platform that enables marketers, growth, and product managers to drive powerful conversations with customers across multiple touchpoints. Backed by the power of AI/ML, Netcore Cloud en...

Visitor Queue

Visitor Queue

visitorqueue.com

Visitor Queue is a B2B lead generation and website personalization software that aims to provide your sales team with insight on your website visitors, while providing them with a one-of-a-kind website experience. With our lead generation services, identify the name, contact details and user data of...

Leadfwd

Leadfwd

leadfwd.com

Leadfwd combines B2B Prospecting Data, Sales Outreach and Account-Based Marketing together with the power of Artificial Intelligence and Machine Learning. All in one Unstoppable Growth Platform.

CHEQ

CHEQ

cheq.ai

The leader in Go-to-Market Security.aRecent studies show that over 27% of internet traffic is invalid, contributing to $42 billion being lost per year. And it's only getting worse. In today's digital landscape, anyone with internet access is able to cause significant damage to any website at any tim...

Lifesight

Lifesight

lifesight.io

Make Every Marketing Dollar Count - Leverage your own data with AI-powered measurements to make optimal marketing decisions. No data analysts or scientists required. Lifesight’s platform enables modern marketers to achieve greater outcomes by taking ownership of customer data, mitigating the loss o...

SproutLoud

SproutLoud

sproutloud.com

SproutLoud, the leading distributed marketing platform, helps brand-to-local teams effectively market and sell through channel partners, locations and frontline employees. SproutLoud's AI-infused platform combines digital asset management, channel incentives, co-op marketing funds, and last-mile mar...

Coupler.io

Coupler.io

coupler.io

All-in-one data analytics and automation platform. Employ the combined power of automation and a human touch to gain full control of your data and get clarity in your business. Easily access your data, understand it, and act on it with the complete set of tools and expert services by Coupler.io.

Quantcast

Quantcast

quantcast.com

Quantcast Advertise is powered by our massive data set of unique real-time customer browsing behaviors. We know your customer's next move, and can get you there first, to deliver the most relevant customers with incredible efficiency. We can also help you amplify your brand story with superior accur...

MSIGHTS

MSIGHTS

msights.com

MSIGHTS has been supporting marketing teams for 17+ years in helping to make their data great for reporting and analysis. Our Platform, a 2019 MarTech Breakthrough Awards winner for "Best Overall Marketing Campaign Management Solution

iSpot.tv

iSpot.tv

ispot.tv

iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion. Fast, accurate and actionable measurement and attribution solutions enable advertisers to assess creative effectiveness, enhance media plans and attribute advertisi...

RescueMetrics

RescueMetrics

rescuemetrics.com

16% of digital media investments cannot convert today, on average, because of marketing tags and pixels being blocked. With a 2-step install, RescueMetrics will protect all consented marketing data, in a privacy-friendly way. Get back full visibility over your conversions, attribution and campaign p...

Iron Funnel

Iron Funnel

ironfunnel.com

Iron Funnel is a comprehensive suite of marketing automation tools designed to simplify and enhance your marketing and sales efforts. With a focus on data-driven insights, our platform includes three main tools: Traffic Source Scoring, Product Interest Scoring, and Web Funnel Measurement. Traffic So...

Adzviser

Adzviser

adzviser.com

Adzviser is an intuitive, flexible and cost-effective data connector. Save your time and money, and effortlessly gain insights from your cross-platform, such as Google Ads, Facebook Ads data to ChatGPT and Google Sheets.

Weberlo

Weberlo

weberlo.com

Weberlo.com is an online platform that offers advanced marketing and advertising tools, primarily focusing on real-time marketing and Pay-Per-Click (PPC) attribution. The service is designed to provide businesses with cookieless tracking, ensuring accuracy while complying with modern privacy standar...

ThoughtMetric

ThoughtMetric

thoughtmetric.io

ThoughtMetric helps e-commerce companies solve marketing attribution and make data driven decisions. Built to empower e-commerce marketers, ThoughtMetric integrates with the largest e-commerce and marketing platforms so you can easily collect data, track ads, and analyze performance. Track the perfo...

Paragone

Paragone

paragone.ai

Paragone is a performance marketing platform focusing on the ever-growing space of paid social media. Adopting and optimizing a real cross-channel advertising strategy in both B2C and B2B companies is a key to success for new-gen digital marketers. We help companies efficiently maximize reach and op...

Lunio

Lunio

lunio.ai

The only click fraud protection platform to cover every acquisition channel. Stop sophisticated click fraud data in real-time. Powered by a cybersecurity engine, Lunio allows you to leverage ad fraud data from all sources to build an automatic protection layer across all channels. Thousands of leadi...

NinjaCat

NinjaCat

ninjacat.io

NinjaCat is a digital marketing performance management platform that helps marketers unify campaign data and automate reporting. We work with agencies, media companies, and brands; any marketing team that needs to produce comprehensive and consistent report presentations for clients or stakeholders....

Alpine IQ

Alpine IQ

alpineiq.com

Alpine IQ empowers high-risk industries by providing customer-focused technology to help retailers and brands of all sizes resolve growth challenges and generate revenue. The company provides customers with the industry's most extensive suite of tools to protect, segment, and promote all in-store an...

CustomerLabs

CustomerLabs

customerlabs.com

CustomerLabs CDP is a no-code customer data platform that helps ecommerce, SaaS, B2B and Agency marketers to track, identify, segment, sync & analyze their customer data. The platform helps marketers orchestrate personalized campaigns across channels without depending on their developers. Track and ...

Fospha

Fospha

fospha.com

Fospha is the industry-leading solution powering profitable eCommerce growth. Bad marketing measurement is a $589bn problem, with 60% of revenue wrongly attributed by poor-fit platforms like GA and channels' Ads Managers. With Fospha, spending your precious budget on the wrong ads is a thing of the ...

InfiniGrow

InfiniGrow

infinigrow.com

InfiniGrow is an AI-driven revenue marketing platform that provides a unified attribution, forecasting, and planning solution to help B2B marketers become revenue leaders. InfiniGrow's platform helps B2B SaaS marketing teams uncover the business impact of any marketing activity, forecast the results...

Mediatool

Mediatool

mediatool.com

Mediatool is a marketing management platform that provides global brands and agencies with one cloud based platform to plan, measure and report on all their marketing activities. By combining plans and results data, which are typically siloed into spreadsheets and multiple platforms, Mediatool gives...

PostApex

PostApex

postapex.com

Buy and sell adverts in premium email newsletters with PostApex. We connect advertisers with highly targeted email newsletter subscribers.

ChannelMix

ChannelMix

channelmix.com

With an end-to-end platform and comprehensive suite of analytics products, ChannelMix provides leading brands and agencies with a clear path to measure and grow marketing ROI. ChannelMix is pioneering future-ready marketing measurement with first-party analytics tracking and data models that deliver...

Tracify

Tracify

tracify.ai

Tracify is a software specialized on e-commerce companies for tracking and attribution of all your marketing activities (multichannel). Using a revolutionary tracking technology, users can be tracked without modeling or Google Analytics - 100% GDPR compliant. Tracify offers a variety of detailed das...

RedTrack

RedTrack

redtrack.io

RedTrack is an advanced analytics & automation platform for the cookieless world. With RedTrack you are able to receive real-time accurate conversion data from your marketing channels. As a marketer or executive, you are able to get unbiased performance insights, prevent ad waste, and scale revenue ...

CaliberMind

CaliberMind

calibermind.com

As a strategic B2B leader, you need to have your thumb on the pulse of the market. But with all of the tools your teams use, it’s hard to connect the dots and figure out if your message is resonating with the right audience at the perfect time. The CaliberMind platform organizes and makes sense of y...

Dreamdata

Dreamdata

dreamdata.io

Dreamdata's B2B Revenue Attribution Platform connects data from across your go-to-market tech stack to offer unprecedented insight into your B2B customer journey. From anonymous first touch to closed-won, Dreamdata puts an end to guesswork and delivers actionable analysis of what really drives your ...

TapClicks

TapClicks

tapclicks.com

TapClicks is the ultimate marketing automation platform for agencies, media companies, and brands. Our comprehensive suite of tools, including data management, reporting, analytics, workflow management, SEO, and more, delivering better efficiency.

Windsor.ai

Windsor.ai

windsor.ai

AI-Powered Marketing Data Attribution Software & attribution modelling platform that helps you discover performance across multiple channels. Start a Free Trial!

Trackdesk

Trackdesk

trackdesk.com

Free Affiliate Tracking Software Grow your affiliate revenue stream with $0 initial investment.

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