Marketing analytics software comprises tools and processes that empower organizations to assess and oversee their marketing initiatives by measuring performance. In essence, these solutions streamline and enhance a business's marketing strategies and activities. By leveraging marketing analytics software, businesses can elevate their return on investment (ROI) through the identification of effective marketing methods, allowing for adjustments in campaigns to maximize conversions and sales. This type of software considers marketing efforts across diverse channels and target audiences, spanning email marketing, social media, digital advertising, and web analytics. Typically available as a standalone solution, marketing analytics software integrates campaign data through connections with a company's marketing technology stack, including marketing automation software, CRM software, digital advertising software, and digital analytics software. However, some all-in-one marketing platforms, like certain marketing automation products, come equipped with built-in reporting features.
Hubspot
HubSpot is a CRM platform that integrates marketing, sales, and customer service tools to help businesses manage relationships and streamline operations.
Salesforce
Salesforce is a cloud-based CRM platform that helps businesses manage sales, marketing, customer service, and analytics, with customizable tools and automation features.
Mailchimp
Mailchimp is a marketing platform for small businesses, offering tools for email campaigns, CRM, analytics, and social media advertising to help manage and grow customer relationships.
SEMrush
SEMrush is a digital marketing platform that offers tools for SEO, PPC, content marketing, and competitive analysis to improve online visibility and campaign effectiveness.
Microsoft Dynamics 365
Microsoft Dynamics 365 is a cloud-based platform that integrates ERP and CRM capabilities, enabling businesses to manage operations and customer relations efficiently.
Klaviyo
Klaviyo is a marketing automation platform that centralizes customer data to enhance engagement through personalized messaging via multiple channels.
Looker
Looker is a business intelligence tool that integrates analytics into applications, allowing users to create custom data experiences without extensive technical knowledge.
CallRail
CallRail is a lead intelligence platform that helps businesses track and manage leads through calls, texts, and chats, providing insights to optimize marketing efforts.
Constant Contact
Constant Contact provides email, social media, and event marketing tools for small businesses to manage digital marketing and customer engagement effectively.
AgencyAnalytics
AgencyAnalytics is a reporting platform for marketing agencies that integrates with over 80 platforms, allowing users to track, report, and manage client marketing data efficiently.
Zoho Marketing Automation
Zoho Marketing Automation is a tool that automates marketing tasks, manages campaigns, and analyzes customer behavior to improve engagement and conversion.
SALESmanago
SALESmanago is a marketing automation platform that helps businesses streamline marketing tasks, personalize customer interactions, and optimize campaigns for better engagement and growth.
Sweet Analytics
Sweet Analytics consolidates marketing data to create comprehensive customer profiles, aiding in understanding customer behavior and improving marketing ROI.
Ruler Analytics
Ruler Analytics is a marketing measurement platform that tracks customer journeys, attributes revenue across channels, and integrates with CRM systems to enhance marketing strategies.
ROI Hunter
ROI Hunter is a product performance management platform that helps retailers analyze product data to improve marketing strategies and drive informed business decisions.
Solitics
Solitics is a customer engagement platform that integrates data to enhance marketing strategies, allowing businesses to manage customer interactions effectively.
Mouseflow
Mouseflow is a behavior analytics tool that enables users to analyze website visitor interactions through session recordings, heatmaps, funnels, and form analytics.
Nielsen
The Nielsen app provides insights into consumer behavior and market trends, using data analytics to inform business decisions and optimize marketing strategies.
CallTrackingMetrics
CallTrackingMetrics is a call tracking platform that helps businesses analyze calls and optimize marketing strategies through data-driven insights and CRM integrations.
Dataslayer
Dataslayer.ai simplifies digital marketing reporting by importing data from various sources into platforms like Google Sheets and BigQuery for easier analysis.
Albacross
Albacross is a B2B lead generation tool that identifies website visitors and provides insights to engage potential customers and optimize sales strategies.
Supermetrics
Supermetrics automates the transfer of marketing data from various platforms to analytics and reporting tools, enabling better decision-making and streamlined reporting.
Funnel
Funnel is a marketing data hub that connects, organizes, and shares data from various platforms for analysis without coding.
Windsor.ai
Windsor.ai is a marketing data attribution platform that integrates data from over 300 sources for analysis and reporting across various tools and warehouses.
Screenful
Screenful provides visual dashboards and automated status reports for project management, integrating with tools like Jira, Trello, and Asana.
Xeno
Xeno is an AI-driven CRM that helps retailers boost repeat sales by personalizing marketing campaigns through various channels.
Sprinklr
Sprinklr is a cloud-based platform that manages customer service across 30+ channels, enhancing interactions and providing AI-driven insights for businesses.
RedTrack
RedTrack is an analytics platform that provides real-time conversion data and performance insights for marketers, helping optimize advertising campaigns across various channels.
Improvado
Improvado is a marketing analytics platform that automates data collection and analysis from over 500 sources, providing insights and customized solutions for enterprises.
Newzoo
Newzoo Expert is a data platform providing insights on gaming trends, player behavior, and market analytics across PC, console, and mobile games.
Oviond
Oviond is a digital marketing platform that automates reporting and integrates various data sources for efficient campaign analysis and performance tracking.
Roistat
Roistat is an AI-powered marketing analytics app that analyzes advertising campaigns and integrates data from CRM and websites to improve budget allocation and revenue.
Geckoboard
Geckoboard is a tool for creating and sharing customizable, real-time dashboards that visualize business data from various sources, helping teams track KPIs effectively.
Reportei
Reportei app creates social media and digital marketing reports and dashboards quickly, integrating data from various platforms for easy analysis.
GoSquared
GoSquared is a sustainable email marketing platform that helps users create more effective email campaigns and grow their audiences.
VWO
VWO is a web testing and conversion optimization platform that helps businesses enhance user experience through analytics and experimentation tools.
iSpot.tv
iSpot.tv measures and analyzes the performance of TV and streaming ads, providing real-time insights to optimize campaigns and connect ad exposure to business outcomes.
Whatagraph
Whatagraph is a marketing data platform that centralizes data, automates reporting, and simplifies visualization for marketing teams and agencies.
Gamesight
Gamesight is a platform for gaming publishers to analyze marketing data, engage influencers, and improve community building and performance metrics.
Act-On
Act-On is a marketing automation platform that helps businesses manage campaigns, engage customers, and analyze performance across multiple channels.
Airbridge
Airbridge is a mobile measurement platform that provides attribution, analytics, and audience management tools for optimizing app growth and marketing effectiveness.
Databox
Databox is a business analytics platform that centralizes data, allowing users to create custom dashboards, track goals, and analyze performance from multiple sources.
CHEQ
CHEQ app provides Go-to-Market Security by detecting and blocking invalid internet traffic, ensuring clean data and preventing fraud in marketing efforts.
Coupler.io
Coupler.io is a no-code data integration and analytics platform for automating data flows and reporting from various sources like Google Sheets and Salesforce.
Conative AI
Conative is an AI planning tool for e-commerce, integrating inventory and marketing management in real-time for better decision-making and revenue enhancement.
Shopstory
Shopstory automates marketing for online shops, reducing costs and enhancing SEA & SEO performance while managing keyword research.
Vaizle
Vaizle is a marketing analytics platform that helps users visualize data from multiple channels, generate reports, and analyze campaign performance for better decision-making.
Lexer
Lexer is a customer data platform that integrates and enriches customer data for marketing, sales, and service, enhancing engagement and experience across all channels.
Keitaro Tracker
Keitaro Tracker is a self-hosted tool for tracking and optimizing digital marketing campaigns, allowing users to analyze performance and manage data securely.
CleverTap
CleverTap is a customer engagement platform offering tools for mobile app analytics, user retention, and personalized marketing across various channels.
CustomerLabs
CustomerLabs is a no-code customer data platform that helps marketers track, segment, and analyze customer data for personalized campaigns across various channels.
Swydo
Swydo is a reporting platform that consolidates data from various sources to create customizable marketing reports and dashboards for digital marketers.
Alpine IQ
Alpine IQ is a platform that provides tools for analytics, customer engagement, and loyalty marketing to help businesses optimize operations and enhance revenue.
App Science
App Science provides brands with insights for optimizing CTV and mobile advertising strategies, helping to balance media spend and target audiences effectively.
Factors.AI
Factors.AI integrates multiple data sources for B2B marketers, providing insights into marketing performance and customer behavior to enhance ROI and streamline analysis.
ProQuo AI
ProQuo AI is a platform for brand management that enables marketers to create strategies, test assets, and monitor performance using consumer insights and AI analytics.
Metrics Watch
Metrics Watch is an email-based marketing reporting tool that delivers analytics reports and dashboards for SEO, PPC, SEM, and social media directly to clients.
Calltouch
Calltouch is an omnichannel marketing platform for call tracking and analytics, helping businesses evaluate ad performance and improve customer engagement.
Favikon
Favikon is an AI-driven platform that helps businesses find and manage relationships with influencers across multiple social media platforms to optimize marketing campaigns.
Reeport
Reeport is a reporting tool that helps users create, manage, and share data reports in various formats like Excel, Power Point, and PDF.
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