Marketing Analytics: best apps and software

Google Analytics

Google Analytics is a web analytics service that tracks and reports website traffic, user behavior, and conversion rates for businesses.

Google Marketing Platform

Google Marketing Platform offers tools for managing and optimizing online marketing, integrating analytics, ad serving, and campaign management for better performance insights.

Google Search Ads 360

Google Search Ads 360 helps businesses manage and optimize search advertising campaigns across multiple platforms with advanced analytics and reporting.

CallRail

CallRail is a lead intelligence platform that helps businesses track and manage leads through calls, texts, and chats, providing insights to optimize marketing efforts.

Adobe Analytics

Adobe Analytics provides tools for analyzing customer interactions across channels, enabling data-driven decision-making and optimizing marketing strategies.

Apptrove

Apptrove is a mobile measurement platform that helps marketers optimize user acquisition and engagement through analytics, fraud prevention, and deep linking.

AgencyAnalytics

AgencyAnalytics is a reporting platform for marketing agencies that integrates with over 80 platforms, allowing users to track, report, and manage client marketing data efficiently.

Swydo

Swydo is a reporting platform that consolidates data from various sources to create customizable marketing reports and dashboards for digital marketers.

MaxBounty

MaxBounty connects advertisers with affiliates, offering tools for managing CPA campaigns, tracking performance, and optimizing marketing strategies.

Nielsen

The Nielsen app provides insights into consumer behavior and market trends, using data analytics to inform business decisions and optimize marketing strategies.

Utmify

Tracks sales by campaign for direct-traffic marketers; view and manage campaigns from reports, duplicate to other ad accounts, apply automated rules, and store data with end-to-end encryption.

Tesseract

Tracks and analyzes how a brand appears in AI search results on Google AI Overviews, ChatGPT, Gemini, DeepSeek, and Perplexity.

CallTrackingMetrics

CallTrackingMetrics is a call tracking platform that helps businesses analyze calls and optimize marketing strategies through data-driven insights and CRM integrations.

Windsor.ai

Windsor.ai is a marketing data attribution platform that integrates data from over 300 sources for analysis and reporting across various tools and warehouses.

iSpot.tv

iSpot.tv measures and analyzes the performance of TV and streaming ads, providing real-time insights to optimize campaigns and connect ad exposure to business outcomes.

Triple Whale

Triple Whale is an all-in-one ecommerce platform that centralizes data from various channels for improved analytics and decision-making.

Factors.AI

Factors.AI integrates multiple data sources for B2B marketers, providing insights into marketing performance and customer behavior to enhance ROI and streamline analysis.

Appsflyer

AppsFlyer is a mobile attribution and analytics platform that helps marketers optimize user acquisition and retention through data insights and privacy protection.

Ringostat

Ringostat is a call tracking, telephony, and analytics platform that enhances customer communication and marketing performance for businesses.

Calltouch

Calltouch is an omnichannel marketing platform for call tracking and analytics, helping businesses evaluate ad performance and improve customer engagement.

ROI Hunter

ROI Hunter is a product performance management platform that helps retailers analyze product data to improve marketing strategies and drive informed business decisions.

Supermetrics

Supermetrics automates the transfer of marketing data from various platforms to analytics and reporting tools, enabling better decision-making and streamlined reporting.

Branch

Branch provides tools for user measurement and deep linking across devices, improving customer experiences and campaign attribution.

Roistat

Roistat is an AI-powered marketing analytics app that analyzes advertising campaigns and integrates data from CRM and websites to improve budget allocation and revenue.

SplitMetrics Acquire

SplitMetrics Acquire - the Apple Ads optimization platform for scaling profitably. It unifies bid & budget optimization, market intelligence, and purpose-built AI models to outperform your competition

Everflow

Everflow is a partner marketing platform that manages affiliate campaigns, tracks performance, automates processes, and provides reporting tools for businesses to optimize their partnerships.

Gamesight

Gamesight is a platform for gaming publishers to analyze marketing data, engage influencers, and improve community building and performance metrics.

Dataslayer

Dataslayer.ai simplifies digital marketing reporting by importing data from various sources into platforms like Google Sheets and BigQuery for easier analysis.

Ruler Analytics

Ruler Analytics is a marketing measurement platform that tracks customer journeys, attributes revenue across channels, and integrates with CRM systems to enhance marketing strategies.

Keitaro Tracker

Keitaro Tracker is a self-hosted tool for tracking and optimizing digital marketing campaigns, allowing users to analyze performance and manage data securely.

wetracked.io

Wetracked.io is a digital analytics platform for Ecommerce, providing real-time ad tracking and conversion attribution to optimize online marketing efforts.

Call Rail

Call tracking and lead analytics app that helps businesses attribute calls, texts, forms, and chats to marketing sources and review conversation data.

Whatagraph

Whatagraph is a marketing data platform that centralizes data, automates reporting, and simplifies visualization for marketing teams and agencies.

Analytics Toolkit

Analytics Toolkit automates Google Analytics tasks for auditing, analyzing, and optimizing online marketing campaigns and user behavior across digital platforms.

CampaignTracker

CampaignTracker is a link management tool for tracking and optimizing marketing campaigns across various channels through a centralized dashboard.

Marketo

Marketo is a marketing automation platform that helps businesses manage personalized campaigns, lead nurturing, and analytics across multiple channels.

Voluum

Voluum is an ad tracking app for affiliate marketers, offering analytics, optimization tools, and real-time campaign monitoring across multiple channels.

Foureyes

Foureyes is a sales intelligence app that tracks customer interactions, automates lead management, and enhances marketing efforts for automotive businesses.

Darwin

Darwin AI offers a Creative Analytics Platform that uses AI to optimize creative performance across channels, helping brands measure impacts on revenue and growth.

Porter Metrics

Porter Metrics connects marketing apps to Google Looker Studio and Sheets for automated reporting, offering templates and cross-channel reporting without coding.

Upptic

Upptic is a growth marketing platform for mobile, PC, and web3 games, providing analytics, user acquisition insights, and creative management tools to enhance marketing efforts.

Pardot

Pardot is a marketing automation platform that helps businesses manage marketing processes, capture leads, and analyze campaign performance, integrating with Salesforce CRM.

BeMob

BeMob is a cloud-based tracking platform for managing and optimizing ad campaigns, offering analytics, instant redirects, and team collaboration features.

AdsHelper

AdsHelper helps users manage and optimize online ad campaigns with tools for performance analysis, workflow automation, and strategic insights.

Luukilu

Luukilu provides daily reports on ad performance for Meta ads via Slack or Email, helping identify underperforming and successful ads efficiently.

MarkovML

MarkovML is a low-code platform for data analysis and machine learning, enabling collaboration, data management, and app building without coding.

adbrix

adbrix is a mobile measurement platform that tracks app events, analyzes marketing performance, and provides cohort and retention insights across advertising channels.

Synter

Manages and optimizes cross-channel paid ad campaigns across Google, Meta, LinkedIn, Reddit, X and more using AI; offers web UI, CLI, reporting, and API for automation.

Segment

Segment is a customer data platform that helps companies collect, unify, and send first-party customer data to various tools and systems.

Salesforce Datorama

Salesforce Datorama, now Marketing Cloud Intelligence, centralizes and analyzes marketing performance data to improve decision-making across channels.

Ringba

Ringba is a call tracking and analytics platform that helps businesses manage inbound calls, optimize ROI, and analyze call performance without contracts or overages.

Vaizle

Vaizle is a marketing analytics platform that helps users visualize data from multiple channels, generate reports, and analyze campaign performance for better decision-making.

DashThis

DashThis is a digital marketing reporting tool that integrates with over 30 data sources and allows users to create customizable dashboards without coding.

Marketing 360

Marketing 360 is an all-in-one platform for small businesses to manage marketing, design, CRM, and analytics effectively from one interface.

Hublead

Hublead integrates LinkedIn and Sales Navigator with HubSpot to streamline lead management, track sources, and analyze campaign performance.

Traackr

Traackr is an influencer marketing platform that helps brands manage influencer collaborations, analyze audience data, and optimize campaign performance.

Improvado

Improvado is a marketing analytics platform that automates data collection and analysis from over 500 sources, providing insights and customized solutions for enterprises.

Oktopost

Oktopost is a B2B social media management platform that allows marketers to manage, monitor, and measure their social media activities and ROI.

Windsor.ai Charts

Windsor.ai Charts is an AI-powered data attribution tool for visualizing and analyzing multi-channel marketing performance metrics.

FunnelYT

FunnelYT tracks leads generated by YouTube videos, allowing users to analyze conversion rates and optimize content strategies based on real-time performance data.