RollWorks

RollWorks is a comprehensive Account-Based Marketing (ABM) platform designed to help B2B marketers and sellers identify, engage, and convert their target accounts into new business opportunities. The platform offers robust features for creating and managing ideal customer profiles (ICPs) and target account lists (TALs), leveraging firmographic, technographic, behavioral, and intent data.

Key capabilities include account identification, where users can filter target accounts based on multiple attributes such as industry, company size, and revenue. RollWorks also provides account scoring, enabling users to identify high-value accounts by analyzing fit and intent signals. Additionally, it uses machine learning to discover new accounts that match the ideal customer profile.

The platform's engagement feature allows marketers to reach target accounts and buyers through various channels, including display ads, social media ads, email campaigns, and personalized website experiences. This ensures that ABM campaigns can be implemented at scale with automation capabilities.

RollWorks also offers performance measurement tools, tracking metrics such as account engagement scores, pipeline influence, revenue impact, and return on ad spend. Users can create custom dashboards to monitor these metrics, providing valuable insights into campaign effectiveness at both the account and contact levels. This helps marketers optimize their ABM strategies and improve overall marketing and sales outcomes.