Customer Data Platforms: best apps and software

Customer data platforms unify customer data from every source into persistent profiles and segments that marketing and product teams can activate.

Klaviyo

Klaviyo

Klaviyo is a marketing automation platform that centralizes customer data to enhance engagement through personalized messaging via multiple channels.

Leadspace

Leadspace

Leadspace is a B2B Customer Data Platform that unifies data from various sources to enhance lead research and improve marketing efforts.

Salesforce Marketing Cloud

Salesforce Marketing Cloud

Salesforce Marketing Cloud is a platform that enables businesses to engage customers through email, social media, and mobile messaging with personalized marketing strategies.

RudderStack

RudderStack

RudderStack is a Customer Data Platform that integrates and unifies customer data from multiple sources for analysis and decision-making.

Factors.AI

Factors.AI

Factors.AI integrates multiple data sources for B2B marketers, providing insights into marketing performance and customer behavior to enhance ROI and streamline analysis.

Zeta Global

Zeta Global

Zeta Global is an AI marketing platform that helps businesses acquire, grow, and retain customers through personalized omnichannel experiences and data-driven insights.

Sureshot

Sureshot

Sureshot app enhances marketing personalization by integrating data from various sources and facilitating multi-channel communication for timely, relevant messaging.

Occtoo

Occtoo

Occtoo is an Experience Data Platform that integrates various data types for real-time access, enabling companies to create relevant customer experiences efficiently.

Segment

Segment

Segment is a customer data platform that helps companies collect, unify, and send first-party customer data to various tools and systems.

Hightouch

Hightouch

Hightouch is a platform that syncs customer data from data warehouses to over 200 tools, enabling teams to activate and utilize this data for personalized marketing.

Insider

Insider

Insider is an omnichannel platform for marketers to create personalized customer experiences by unifying data and optimizing interactions across various channels.

Endear

Endear

Endear is a CRM platform for retail associates, allowing personalized customer outreach and tracking through integrated profiles and omnichannel communication.

Tie (previously Revenue Roll)

Tie (previously Revenue Roll)

Identifies and enriches ecommerce shoppers, predicts purchase intent, segments audiences, and improves email targeting, inbox placement, and deliverability.

Squeezely

Squeezely

Squeezely helps businesses personalize customer interactions by collecting data, creating segments, and delivering tailored experiences across various platforms.

Blueshift

Blueshift

Blueshift is a platform that enables brands to deliver personalized customer experiences through data unification, audience segmentation, and real-time engagement across channels.

Raptor Services

Raptor Services

Raptor Services provides a platform for brands to track user behavior, offer personalized recommendations, and manage customer data across multiple channels.

Lytics

Lytics

Lytics is a customer data platform that unifies customer data, analyzes behavior, and activates insights to enhance engagement across multiple channels.

NVECTA

NVECTA

AI-powered customer data and engagement platform for tracking user behavior, segmenting audiences, and sending personalized campaigns across web and app channels.

Altсraft

Altсraft

Altcraft is a marketing automation and customer data platform for managing customer profiles, personalized campaigns, loyalty programs, communications, and analytics across channels.

Ascent360

Ascent360

Ascent360 is a marketing automation platform that helps businesses manage customer data for personalized campaigns and improved customer engagement.

Metrilo

Metrilo

Metrilo is an analytics and CRM platform for ecommerce brands, offering tools for customer data management, email marketing, and sales funnel optimization.

dotdigital

dotdigital

Dotdigital is a customer experience platform that helps marketers create personalized campaigns by unifying and segmenting customer data across multiple channels.

Bluecore

Bluecore

Bluecore is a retail marketing platform that automates personalized campaigns across channels using integrated customer data.

Woopra

Woopra

Woopra is a customer journey analytics platform that tracks user behavior across multiple channels to help businesses improve engagement and retention.

Orbee

Orbee

Orbee is a middleware app for the automotive industry that centralizes customer data, enhances marketing efforts, and improves dealership operations.

Treasure Data

Treasure Data

Treasure Data is a Customer Data Platform that unifies customer data to enhance marketing, sales, and service engagement for enterprises.

WebEngage

WebEngage

WebEngage is a customer engagement platform that consolidates data, automates marketing campaigns, and personalizes messaging across multiple digital channels.

Simon Data

Simon Data

Simon Data is a Customer Data Platform that helps businesses manage and activate customer data for personalized marketing and audience segmentation.

CustomerLabs

CustomerLabs

CustomerLabs is a no-code customer data platform that helps marketers track, segment, and analyze customer data for personalized campaigns across various channels.

Tealium

Tealium

Tealium is a customer data platform that connects and manages customer data from various sources to enhance engagement and optimize marketing efforts.

Ortto

Ortto

Ortto is an AI-driven marketing automation platform that enhances email, SMS, and live chat marketing, integrating customer data for improved campaign management.

Dengage

Dengage

Dengage is a Customer Experience Data Platform that enables businesses to manage and optimize marketing across various digital channels for improved engagement.

Aislelabs

Aislelabs

Aislelabs is a CIAM platform that offers user sign-up forms, profile management, social login, and marketing tools to consolidate customer data from various sources.

APTANIA

APTANIA

APTAINIA is a Customer Data Platform that centralizes and simplifies data management by integrating CRM, email marketing, transactional, and web analytics data in one interface.

Versium

Versium

Versium is a data technology app that enhances lead management and customer insights, helping businesses target audiences effectively through integrated data.

Bikky

Bikky

Bikky is a Customer Data Platform for large restaurant brands, integrating various systems to analyze performance and customer value, aiding decision-making.

Zeotap

Zeotap

Zeotap is a Customer Data Platform that helps brands integrate and analyze customer data while prioritizing privacy, enabling personalized experiences and informed decision-making.

Clutch

Clutch

Clutch is a customer marketing platform that centralizes data for B2C brands to enhance targeting with personalized messages and manage marketing campaigns effectively.

Segmanta

Segmanta

Segmanta is an app that helps businesses collect, analyze, and segment customer data for personalized marketing, focusing on privacy and compliance.

GoGoGuest

GoGoGuest

GoGoGuest is a platform that helps restaurants and retailers enhance customer engagement through data analysis and personalized marketing tools.

mParticle Customer

mParticle Customer

The mParticle Customer app centralizes and manages customer data from various sources, enabling unified profiles and targeted audience activation for personalized marketing.

Plumb5

Plumb5

Plumb5 is a real-time customer engagement platform that automates marketing efforts across various channels to improve lead management and user retention.

BlueConic

BlueConic

BlueConic is a Customer Data Platform that unifies and activates customer data for personalized marketing, enhancing engagement and retention across channels.

Scal-e

Scal-e

Scal-e enables brands to enhance communication by organizing data into unified profiles for personalized, real-time omnichannel interactions.

FLYDE

FLYDE

FLYDE is a SaaS platform that integrates data sources for consumer brands, providing real-time customer insights and AI-driven predictive models to improve retention and increase profits.

mParticle EU

mParticle EU

mParticle EU is a data management platform that integrates, analyzes, and activates customer data for improved experiences and marketing strategies.

Dialog Insight

Dialog Insight

Dialog Insight is a customer engagement platform that automates personalized communication and campaign management, integrating with existing systems and providing analytics.

Clarivoy

Clarivoy

Clarivoy provides analytics tools for automotive marketers, focusing on sales attribution and data integration to optimize marketing campaigns and improve customer engagement.

CaliberMind

CaliberMind

CaliberMind is a platform that integrates customer data and analytics to help businesses optimize marketing strategies and improve customer engagement.

Decile

Decile

Decile is an analytics platform for ecommerce brands that analyzes customer data to improve marketing strategies and enhance customer engagement.

Amperity

Amperity

Amperity is a customer data platform that unifies customer data to enable personalized engagement, insights, and privacy management for businesses.

LiveRamp

LiveRamp

LiveRamp is a data collaboration platform that helps businesses unify customer data for targeted advertising while ensuring privacy and compliance.

FirstHive

FirstHive

FirstHive is a Customer Data Platform that helps businesses manage and analyze first-party customer data for personalized marketing and improved customer engagement.

Alano.ai

Alano.ai

Alano.ai is a free AI-native CRM and customer data platform that centralizes customer data, automates outreach, tracks leads, and uses AI to generate insights for sales teams.

GrowthOS

GrowthOS

GrowthOS helps brands get discovered and trusted across AI platforms like ChatGPT, Gemini, Claude, Perplexity, and Copilot, converting visibility into brand authority and growth.

Hardal

Hardal

Hardal app connects first-party data from various sources to different destinations for websites and mobile apps using server-side integration.

Sitecore

Sitecore

Sitecore is a digital experience platform that enables brands to create and manage personalized content across customer touchpoints using integrated tools.

Fullpath

Fullpath

Fullpath is a Customer Data and Experience Platform for the automotive industry, helping dealers unify data to enhance customer experiences and loyalty.

Fresh Relevance

Fresh Relevance

Fresh Relevance is a personalization platform that helps businesses enhance customer engagement through tailored marketing across various channels.

Tellody

Tellody

Tellody is a marketing tool for small businesses that offers email, SMS, forms, vouchers, surveys, and more, all in one affordable platform.