Hightouch

Hightouch is a data integration platform designed to synchronize customer data across various tools and platforms, such as CRMs, email tools, and ad networks. It allows users to connect data from any source, including data warehouses, to facilitate seamless data sharing and utilization. This capability supports both operational and product teams by enabling real-time alerts and automated workflows.

One of Hightouch's key features is its ability to integrate with data transformation tools like dbt, allowing users to easily sync transformed data to multiple destinations. This flexibility empowers teams to manage data integrations independently, reducing the need for extensive developer involvement. Additionally, Hightouch offers a user-friendly interface that simplifies the process of setting up data syncs and models, making it accessible for non-technical users.

Hightouch also partners with leading companies like Databricks to enhance its capabilities. For instance, its collaboration with Databricks enables the creation of AI-enhanced custom audiences across over 50 media channels, including DSPs and CTV platforms. This partnership helps retailers build and activate targeted audiences more efficiently, leveraging AI tools for predictive targeting and seamless integration with existing cloud data warehouses.

Overall, Hightouch provides a robust solution for managing and activating customer data, supporting personalized marketing and business operations by leveraging data and AI across organizations. Its features are designed to enhance data utilization, streamline workflows, and improve performance marketing capabilities.