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The mParticle Customer app is a comprehensive platform designed to help businesses manage and unify customer data from various sources. It serves as a central hub for integrating data from different channels, including web and mobile apps, CRM systems, and analytics tools. This integration enables companies to create a unified customer profile, which is crucial for developing personalized marketing strategies and enhancing customer engagement.

One of the key features of the mParticle Customer app is its ability to handle data synchronization and activation. It allows users to ingest data from external warehouses using SQL queries, mapping this data to user attributes and identities within the platform. This capability is particularly useful for businesses looking to leverage their existing data infrastructure while enhancing their customer data management capabilities.

The app also supports advanced data analysis and segmentation, allowing businesses to create targeted audiences based on specific criteria such as user behavior, demographics, and interaction history. By activating these audiences across different marketing channels, companies can deliver personalized experiences that resonate with their customers, leading to improved engagement and conversion rates.

Overall, the mParticle Customer app is designed to streamline customer data management, providing businesses with the tools they need to build robust customer profiles and execute effective marketing strategies across multiple channels.

mParticle is the largest independent Customer Data Platform. We make it easy to holistically manage customer data along the entire product and customer lifecycle. We support unlimited inputs through SDKs, batch imports and partner feeds, and unlimited outputs to 300+ pre-built integrations. We provide a suite of data quality and governance features that manage data integrity and give granular privacy controls to adhere to consent states. We activate customer data with tools like audience builders, no-code computations to derive insights, and APIs to programmatically return user profile data. Teams across companies like Airbnb, Jack in the Box, JetBlue, NBCUniversal, Overstock, and Venmo use mParticle to deliver great customer experiences and accelerate growth by solving the foundational challenges that impede success at scale.

Categories:

Business

Customer Data Platforms

E-Commerce Data Integration Software

Data Governance Tools

Data Subject Access Request (DSAR) Software

Website: mparticle.com

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mParticle Customer

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