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Identity resolution software enables businesses to identify and connect the unique digital identity of individual customers, allowing them to create highly personalized marketing campaigns. As customers interact with multiple devices, businesses collect fragmented data about their online behaviors. Identity resolution software aggregates and unifies data from various sources—first-party, second-party, and third-party—creating a comprehensive and accurate customer profile. Marketing teams and advertising agencies use these tools to understand consumer behavior across different channels, enabling them to tailor messages through personalized website experiences, targeted ads, email remarketing, and more. Identity resolution is often included as part of broader customer data management solutions, such as Customer Data Platforms (CDPs), Data Management Platforms (DMPs), and Customer Identity and Access Management (CIAM) systems.
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Hightouch
hightouch.io
Hightouch is a Data Activation platform that helps organizations turn their customer data into action. The platform provides the powerful features needed to collect, prepare, and activate data from any data warehouse into 200+ downstream tools so marketing, sales, and customer success teams can use it to personalize experiences, drive revenue, and ultimately grow their businesses. Hightouch's marketer-friendly features make it easy to accomplish complex and customized use cases without writing code. With the power of SQL or Customer Studio, a no-code suite of features, anyone in your organization can explore customer data and sync it into the tools they use daily. As a pioneer of the Reverse ETL category, Hightouch is leading the Customer Data Platform industry transition to a warehouse-native Composable CDP architecture. This new paradigm transforms the data warehouse into an engine that can power all marketing use cases and unlocks the security, flexibility, and time to value desired by modern organizations.
Bluecore
bluecore.com
Bluecore is a retail marketing platform that helps marketers turn data into revenue-generating campaigns, in minutes. With data built directly into campaign workflows alongside point-and-click predictive models, retail marketers can leave manual processes in the rearview and trigger any communication and automate the who, what, when, where of every email, mobile, site, and paid media message for each individual shopper. More than 400 brands trust Bluecore to rapidly increase customer retention and drive predictable revenue, including Express, Bass Pro Shops, Lenovo, Steve Madden, Alo Yoga, and Lulu & Georgia.
Listrak
listrak.com
Listrak is the retail industry’s leading customer engagement platform. Listrak delivers results for more than 1,000 retailers by providing best-in-class email, text message marketing, identity resolution marketing and push notifications through seamless cross-channel orchestration. Listrak’s data-first approach delivers 1:1 personalization at scale so you can send messages at precisely the right time across the right combination of channels and devices to maximize customer engagement, revenue, and lifetime value.
Black Crow AI
blackcrow.ai
Black Crow AI helps companies of all sizes improve profitability with the power of machine-learned prediction. We empower e-commerce brand growth by unlocking the hidden value in the customer data you already own.
Treasure Data
treasuredata.com
Treasure Data helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. The Customer Data Cloud, our suite of customer data platform solutions, integrates customer data, connects identities in unified customer profiles, applies privacy, and makes machine learning based insights and predictions available for Marketing, Service, Sales, and Operations to drive personalized engagement and improve customer acquisition, sales, and retention. We are the best fit for enterprises and fast-growing companies because we seamlessly integrate with your existing tech stack while delivering the fastest time to value, regardless of complex environments. Our enterprise-level safeguards ensure data quality, governance, security, privacy compliance, and scalability to help companies manage consent and reduce risk across brands and regions. Powerful and user-friendly tools unite data, analytics, and business users to improve efficiency and drive growth.
CustomerLabs
customerlabs.com
CustomerLabs CDP is a no-code customer data platform that helps ecommerce, SaaS, B2B and Agency marketers to track, identify, segment, sync & analyze their customer data. The platform helps marketers orchestrate personalized campaigns across channels without depending on their developers. Track and combine the customer data you want from your website, app, CRM, email, service & offline channels. With identity resolution, you can map anonymous users and their activities across platforms and get a 360° view of your customers. Create tailored customer segments to trigger timely messages across channels. You can integrate and seamlessly sync this customer data with your existing marketing tools such as Google Analytics, Google Adwords, Mixpanel, Kissmetrics, Segment, Salesforce, Pipedrive, Zapier, Facebook and 180+ tools in real time. Back your marketing decisions by capturing accurate customer data with CustomerLabs CDP.
Lytics
lytics.com
Lytics is a premier customer data platform for Google Cloud customers and 100% Google Cloud-native CDP. Lytics CDP offers a composable and modern architecture that fits with and accelerates your cloud data strategy. Integrated with existing cloud data warehouses, Lytics helps companies build a unified first-party data foundation, resolving identities to construct and maintain comprehensive profiles that are compliant, extensible, and accessible. Lytics connects to a robust ecosystem for third-party enrichment and activation using reverse ETL, generative AI, and the most comprehensive set of real-time connections into DSPs and action systems in the industry. Lytics unique approach enables brands to work without silos from a reliable source of truth, reimagining how they leverage their own customer data to increase customer engagement and boost ROI, empowering business users with the insights and tools they need to drive action while enabling compliance with global consumer data residency and privacy regulations.
LayerFive
layerfive.com
LayerFive is a privacy-safe, first-party data based identity resolution and identity management platform that resolved cross-device known and anonymous consumer interactions. LayerFive Identity Platform is a brand-owned comprehensive consumer identity management solution that brands use for improving consumer experience, better marketing attribution and analytics and to improve sales and marketing effectiveness.
AtData
atdata.com
AtData's flagship email verification service, SafeToSend, leads the industry in accuracy, security, speed, and ease of use to provide comprehensive email data hygiene and protection against costly, problematic addresses. SafeToSend will confirm the email address is valid by determining if not only the syntax is correct but also if the address meets ISP-specific requirements. We will fix typos, formatting, syntax and other input errors while weeding out damaging addresses to alleviate risk and save your sender reputation. We also provide an engagement score that examines activity signals to identify actively used emails for improved deliverability, better segmentation, and qualifying leads. Our 100% SafeToSend guarantee gives your the peace of mind that your emails are validated, corrected, and safe so your messaging gets to the right audience on the right channel. The results are higher response rates, conversion and profits. Getting started is easy. We make it simple to clean your data through our self-service portal, InstantData. Create a free account and either select your email list from your local device, upload it via FTP or import it from your email marketing platform.
AddShoppers
addshoppers.com
At AddShoppers, our vision is to be a trusted digital commerce platform for brands and shoppers; known for creating delightful experiences that save people time and money. Our product, SafeOpt, harnesses a network of over 175M+ shoppers, empowering brands to send 3-5x more emails and effectively recover lost shoppers. Trusted by 1,000+ eCommerce brands, SafeOpt seamlessly integrates with existing marketing strategies, driving substantial revenue growth and optimizing web traffic.
Retention.com
retention.com
Retention.com integrates with the world’s leading marketing automation platforms to maximize audience growth, reclaim abandonment cart revenue, and re-engage lapsed audiences through industry leading data integration systems. Maximize untapped revenue for your e-commerce store with a platform that’s built to increase customer retention and increase abandonment revenue by 10x.
LeadPost
leadpost.com
Find Out Exactly Who's Visiting Your Website. See who’s visiting your website – even if they don’t fill out a form! With just one line of code, LeadPost can give you names, contact information, and more.
Zeotap
zeotap.com
Zeotap CDP is the easy, secure and impactful Customer Data Platform made in Europe for Europe. Zeotap CDP empowers brands to integrate, unify, segment and orchestrate customer data now and in the cookieless future, all while putting consumer privacy and compliance front-and-centre. It offers a simple UI built for marketers to deliver personalised experiences for consumers that drive improved business outcomes across marketing, sales, and service in just 8-weeks.
Toplyne
toplyne.io
Toplyne is a predictive artificial intelligence platform designed for sales and marketing teams. The platform utilizes customer data to build predictive models that help businesses identify prospects for new customers, expansion sales, cross-sells, and spot customers at risk. Key features include AI lead scoring, real-time MQL scoring, identity graph filters, and live enrichment. It also provides functionalities such as auto-stitching of customer data and churn prevention mechanisms. The Toplyne Sync and CRM Copilot integrations allow seamless data synchronization with CRM systems, ensuring the inclusion of key economic decision-makers in the CRM database. Toplyne's predictive models are designed to be set up in a short span of time, offering a faster impact on business as compared to in-house predictive models. The platform allows users to personalize interactions, automating sales, and marketing workflows. Apart from predicting potential customers and sales, Toplyne also provides insights into usage patterns and signals that drive customer intent, which can be effectively utilized in sales and marketing campaigns. The platform has found usage across various industries and teams including B2B SaaS, Banking & Financial services, Consumer internet, Insurance, Sales, Revenue operations, Marketing, Account Management, and Customer Success.
Amperity
amperity.com
With the Amperity customer data platform, brands can build a first-party data foundation to fuel customer acquisition and retention, personalize experiences that build loyalty, and manage privacy compliance. Using patented AI and machine learning methods, Amperity stitches together all customer interactions to build a unified view that seamlessly connects to marketing and technology tools. Amperity delivers the data confidence brands need to unlock growth by truly knowing their customers. More than 400 brands worldwide rely on Amperity to turn data into business value, including Alaska Airlines, DICK’S Sporting Goods, Endeavour Drinks, Planet Fitness, Seattle Sounders FC, Under Armour and Wyndham Hotels & Resorts.
LiveRamp
liveramp.com
LiveRamp is the data collaboration platform for the world’s most innovative companies. A leader in consumer privacy, data ethics, and foundational identity, LiveRamp sets the new standard for building a connected customer view with unmatched clarity and context while protecting brand and consumer trust. LiveRamp provides the flexibility to collaborate wherever data lives to support various data collaboration use cases - within organizations, between brands, and across its global network. Hundreds of global innovators - from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders - rely on LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of first-party data while staying on the forefront of evolving compliance and privacy requirements. LiveRamp is based in San Francisco, California, with offices worldwide.
Narrative
narrative.io
The leading data commerce platform. From scrappy startups to Fortune 500 enterprises, organizations around the world use Narrative's tools, automations, and integrations to make buying, selling, and sharing data fast and easy.
Tealium
tealium.com
Tealium is the most trusted Customer Data Platform (CDP). Tealium connects data so you can connect with your customers. Tealium connects customer data across web, mobile, offline, and IoT so businesses can better connect with their customers. Tealium’s turnkey integration ecosystem supports more than 1,300 built-in connections, empowering brands to create a complete, real-time customer data infrastructure. Tealium’s solutions include a customer data platform with machine learning, tag management, an API hub, and data management solutions that make customer data more valuable, actionable, privacy-compliant, and secure. More than 850 leading businesses throughout the world trust Tealium to power their customer data strategies. Tealium's trusted, flexible CDP coupled with the industry's most strategic support results in the best outcomes for your business.
FullContact
fullcontact.com
FullContact Inc. is a privately held technology company that provides a suite of cloud-based software products for businesses, developers, and brands. Their main focus is privacy-safe Identity Resolution and real-time API integration. Their suite of offerings includes products like Enrich, which utilizes technology to augment customer data. FullContact is headquartered in Denver, Colorado, U.S., and has offices in Dallas (U.S.), and Kochi (India).
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