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mParticle AU is a customer data platform designed to simplify the complexity of customer data management. It empowers multi-channel brands to establish meaningful connections with their customers across various screens. The platform focuses on providing real-time customer journey analytics, enabling businesses to leverage their customer data effectively and drive immediate business outcomes.

Key features of mParticle AU include its ability to integrate data from multiple sources, facilitating a comprehensive understanding of customer interactions. This integration supports the creation of unified customer profiles, which can be used to enhance marketing strategies and improve customer engagement. Additionally, mParticle AU emphasizes data ownership and control, ensuring that brands maintain full authority over their first-party data. This approach aligns with the platform's commitment to setting high standards for data privacy and compliance.

By utilizing mParticle AU, businesses can streamline their customer data management processes, enhance data-driven decision-making, and optimize their customer experiences across different channels. The platform's capabilities make it a valuable tool for organizations seeking to maximize the potential of their customer data in real-time, while ensuring adherence to privacy regulations.

mParticle is the largest independent Customer Data Platform. We make it easy to holistically manage customer data along the entire product and customer lifecycle. We support unlimited inputs through SDKs, batch imports and partner feeds, and unlimited outputs to 300+ pre-built integrations. We provide a suite of data quality and governance features that manage data integrity and give granular privacy controls to adhere to consent states. We activate customer data with tools like audience builders, no-code computations to derive insights, and APIs to programmatically return user profile data. Teams across companies like Airbnb, Jack in the Box, JetBlue, NBCUniversal, Overstock, and Venmo use mParticle to deliver great customer experiences and accelerate growth by solving the foundational challenges that impede success at scale.

Categories:

Business

Customer Data Platforms

E-Commerce Data Integration Software

Data Governance Tools

Data Subject Access Request (DSAR) Software

Website: mparticle.com

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mParticle AU

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