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Tie (previously Revenue Roll) is an AI-powered shopper intelligence platform for ecommerce brands. It helps marketing teams identify known and anonymous website visitors, resolve customer identities, enrich shopper profiles, and turn engagement, behavioral, and demographic data into actionable insights.
Tie supports AI-driven shopper segmentation with activity scores that help predict which customers are most likely to open, click, or purchase. Marketers can use these insights to improve email and SMS targeting, support abandoned cart recovery, grow marketable audiences, and activate high-intent shoppers through existing marketing workflows, including Klaviyo integrations.
The platform also includes website visitor identification, real-time B2C data enrichment, and email optimization features designed to improve primary inbox placement and deliverability. Tie combines shopper identification, audience activation, and communication optimization in one platform, helping ecommerce teams make more informed retention and lifecycle marketing decisions while supporting privacy-conscious data practices.
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