Mapp

Mapp helps marketers build personalized customer experiences through its SaaS platform, Mapp Marketing Cloud. This powerful technology combines AI-powered digital analytics and marketing automation to collect and unify customer data, extract insights, and trigger personalized campaigns across email, SMS, app, and websites. Mapp Marketing Cloud assists B2C and D2C companies in several ways: * Unifying customer data from various sources such as websites, eCommerce, loyalty platforms, CRMs, and mobile apps, building customer profiles, and enriching these with compliant first-party data collection. * Converting data into actionable insights regarding each customer’s socio-demographics, behavior, and preferences to create engaging online and offline experiences. * Personalizing content using these customer insights and automating cross-channel marketing across websites, emails, SMS, mobile/web push notifications, and in-app messages. * Continuously monitoring and optimizing campaigns with the help of AI to drive high engagement, capitalize on new opportunities, activate churning customers, and build customer loyalty. More than 700 companies have chosen Mapp for their marketing needs, including well-known brands such as Ella’s Kitchen, Farrow & Ball, Furla, Admiral Group, GLD Group, Pan Macmillan, Pladis, and many more. Mapp has been on the market for over 20 years and constantly innovates its products and services to ensure clients receive the best support, with global offices in London, San Diego, Berlin, Munich, Milan, and Paris.