Cross-channel advertising software enables businesses to run campaigns across multiple digital advertising channels, including search, display, mobile, social, and video. These tools offer functionality across at least three of these channels, allowing businesses to diversify their digital marketing strategies using a single platform. Both in-house marketing teams and external advertising agencies typically use cross-channel advertising software. By leveraging such software, companies can reach a broader range of audiences while taking advantage of each channel's unique strengths. In addition, cross-channel advertising software may include or integrate with a Demand-Side Platform (DSP) for real-time ad buying. These platforms often integrate with ad networks, publisher ad servers, Supply-Side Platforms (SSPs), and app monetization tools that website publishers use to sell their available inventory.
MINT
MINT is an Advertising Resource Management platform that helps companies manage their advertising investments efficiently and effectively.
Tomi.ai
Tomi.ai is a tool that analyzes website visitors, predicting their buying potential and optimizing marketing efforts to increase revenue and improve lead quality.
Flashtalking
Flashtalking is an ad-serving platform that personalizes advertising across channels, offering tools for campaign management, creative personalization, and analytics.
ROI Hunter
ROI Hunter is a product performance management platform that helps retailers analyze product data to improve marketing strategies and drive informed business decisions.
AdScale
AdScale is an ad management platform for ecommerce that automates campaign creation and optimization across multiple channels using AI.
AdRoll
AdRoll is an AI-driven marketing platform for retargeting and prospecting, offering audience targeting, cross-channel engagement, and analytics for businesses.
AdLib
AdLib is a self-service platform enabling marketers to manage programmatic advertising campaigns across various channels without contracts or minimums.
Celtra
Celtra is a cloud-based platform for automating the production and management of digital advertising content, enabling efficient design and collaboration.
Bloomreach
Bloomreach is a digital experience platform that enhances customer journeys for e-commerce through AI-driven search, content management, and marketing automation.
Enhencer
Enhencer AI Ads helps e-commerce businesses create and optimize AI-driven ads for Facebook, Instagram, and Google, enhancing campaign performance.
LOCALiQ
LOCALiQ is a digital marketing platform that helps businesses manage online listings, optimize advertising, and analyze performance to attract and retain customers.
Simpli.fi
Simpli.fi is a programmatic advertising platform that helps businesses plan and execute targeted campaigns across various media channels using AI-driven solutions.
Airtory
Airtory is a platform for creating rich media display ads quickly, offering templates for various formats and supporting video ads for CTV and OTT platforms.
Skai
Skai is an advertising platform that helps brands manage and optimize campaigns across various media channels using data-driven solutions.
Adplorer
Adplorer is a software for managing local digital advertising campaigns, optimizing performance across various platforms, and automating tasks for agencies and multi-location businesses.
Choozle
Choozle is a digital advertising software that simplifies media buying and integrates consumer data for programmatic campaigns across multiple channels.
Relevize
Relevize enables channel marketers to launch and manage paid ad campaigns for multiple partners, optimizing lead generation and tracking ROI effectively.
StackAdapt
StackAdapt is a digital advertising platform for programmatic ads across channels, including video and native ads, offering targeting and real-time performance analysis.
Brandzooka
Brandzooka is a mobile advertising platform that enables businesses to create and manage personalized ad campaigns across various formats and mobile devices.
Wootag
Wootag is an interactive video platform that allows brands to engage audiences through clickable tags and shoppable videos, providing insights and analytics on viewer behavior.
BidTheatre
BidTheatre is a platform for managing programmatic advertising campaigns, allowing targeted marketing and optimization across various markets.
Quantcast
Quantcast helps businesses understand their audience through analytics, optimizing digital strategies and content for improved engagement and online presence.
BuySellAds Advertiser
BuySellAds is an app that connects advertisers with publishers to streamline ad space purchases across various digital platforms, simplifying campaign management.
Adcredo
Adcredo is a self-service platform that enables agencies and enterprises to create and manage digital advertising campaigns and reports across multiple search and social platforms.
Ocamba
Ocamba is a marketing platform offering tools for push notifications, analytics, and ad management aimed at helping businesses enhance engagement and revenue.
ResponsiveAds
ResponsiveAds is an ad tech app that automates the creation and optimization of responsive HTML5 ads for various platforms and device sizes.
Kochava
Kochava is an analytics platform that helps marketers optimize mobile app performance through real-time data insights, segmenting, and campaign tracking across multiple platforms.
RollWorks
RollWorks is an account-based marketing platform that helps B2B companies identify, engage, and convert target accounts using data-driven insights and automation.
BuySellAds Publisher
The BuySellAds Publisher app helps publishers manage and monetize their digital ad inventory across various formats efficiently.
Amobee
Amobee is a digital marketing platform that helps brands manage campaigns across TV, digital, and social media, optimizing audience targeting and engagement.
GroundTruth
GroundTruth is a media platform that uses location and purchase data to create targeted advertising and measure its impact on in-store visits and online interactions.
CHILI GraFx
CHILI GraFx is a creative automation platform that streamlines graphic production by integrating design processes and managing workflows for personalized content.
Paragone
Paragone is a performance marketing platform that consolidates social media ads and analytics, helping businesses optimize campaigns and boost revenue efficiently.
Growlytics
Growlytics is an omnichannel marketing automation and customer data platform that improves user engagement, retention, and increases online revenue for brands.
Integrate
Integrate app streamlines account-based marketing and demand generation through a platform that ensures clean, compliant leads via targeted advertising and content syndication.
StoreYa
StoreYa is a social commerce platform that imports and customizes web stores on Facebook, offering tools for e-commerce management, marketing automation, and analytics.
Scal-e
Scal-e enables brands to enhance communication by organizing data into unified profiles for personalized, real-time omnichannel interactions.
Odore
Odore is a customer engagement platform that helps brands create personalized content and maintain customer relationships across various channels.
Bucksense
Bucksense is a digital advertising platform that helps marketers manage and optimize ad campaigns with advanced targeting, analytics, and performance tracking tools.
Humming
Humming is an ad management app that allows users to manage ads across multiple channels from one platform.
illumin
Illumin is a programmatic advertising platform that automates campaign management, targeting, and analytics across multiple digital channels for marketers.
Criteo
Criteo is a performance advertising platform that uses AI and user data to create personalized display ads, optimizing campaigns for customer acquisition and retention.
LiveIntent
LiveIntent is a platform for integrating targeted ads into email newsletters, enabling publishers to enhance engagement and monetize through personalized advertising.
LoopMe
LoopMe is a programmatic platform that uses AI to analyze mobile user behavior and optimize delivery of mobile video ads across formats to improve targeting and campaign performance.
Shirofune
Shirofune is an automated tool for managing digital advertising campaigns across multiple platforms, optimizing budgeting and performance through AI-driven insights.
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