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BidX is a marketplace advertising automation platform designed to help brands, agencies, and e-commerce sellers manage and optimize Amazon and Walmart advertising campaigns. It brings campaign creation, PPC automation, bid and budget management, performance monitoring, and advertising analytics into one platform, helping users organize and oversee marketplace advertising more efficiently. Key features include automated optimization of keywords, bids, and budgets; campaign creation tools; support for Amazon search ads, display ads, video ads, and Amazon DSP campaigns; custom audience targeting and retargeting; and detailed reporting and insights through advertising data analytics. BidX also supports external traffic channels such as Google, Facebook, Instagram, and TikTok, allowing users to monitor broader marketplace and digital advertising activities. The platform offers self-service campaign management as well as managed support options for businesses seeking assistance with advertising strategy and execution.
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