Marketing Analytics: best apps and software

有米有数

Youmi Youdu is an e-commerce advertising analytics platform offering extensive product and ad data, merchant monitoring, and tools for optimizing ad performance.

inMarket

The inMarket app helps businesses manage marketing efforts with data insights, personalized strategies, and analytics for improved audience engagement and campaign performance.

RollWorks

RollWorks is an account-based marketing platform that helps B2B companies identify, engage, and convert target accounts using data-driven insights and automation.

NinjaCat

NinjaCat is a digital marketing performance management platform that unifies campaign data, automates reporting, and integrates with over 150 marketing channels.

Luukilu

Luukilu provides daily reports on ad performance for Meta ads via Slack or Email, helping identify underperforming and successful ads efficiently.

Retreaver

Retreaver is a call tracking and management platform that analyzes inbound call data to improve customer engagement and optimize marketing strategies.

Affise Reach

Affise Reach is an app for managing affiliate marketing, offering tracking, real-time analytics, and AI insights for optimizing campaigns and enhancing performance.

DataFast

DataFast is a web analytics tool that identifies which marketing channels generate revenue and tracks their performance to inform business growth decisions.

Clarisights

Clarisights is a marketing analytics platform that allows teams to connect, visualize, and analyze all their marketing data in one place for better decision-making.

Salesforce Datorama

Salesforce Datorama, now Marketing Cloud Intelligence, centralizes and analyzes marketing performance data to improve decision-making across channels.

RedTrack

RedTrack is an analytics platform that provides real-time conversion data and performance insights for marketers, helping optimize advertising campaigns across various channels.

Adjust

Adjust is a measurement and analytics suite that helps businesses optimize mobile app performance through user behavior insights and marketing effectiveness tracking.

Mautic

Mautic is an open source marketing automation platform for managing leads, creating campaigns, and analyzing results across various channels.

Oviond

Oviond is a digital marketing platform that automates reporting and integrates various data sources for efficient campaign analysis and performance tracking.

Marketing Evolution

Marketing Evolution centralizes marketing programs, enabling cross-channel investment tracking and performance analysis to optimize strategies and improve customer engagement.

Octane11

Octane11 is a B2B analytics platform that integrates and analyzes marketing, sales, and product data to improve performance and insights for enterprises.

Airbridge

Airbridge is a mobile measurement platform that provides attribution, analytics, and audience management tools for optimizing app growth and marketing effectiveness.

Attribution

Attribution is a multi-touch attribution app that tracks ad spend, conversions, and revenue across various channels for detailed marketing insights.

Growth Tools

Growth Tools provides monthly coaching combined with growth playbooks, 1:1 coaching, and a database of tools to help users acquire customers effectively.

Webtrends

Webtrends is an analytics platform that helps businesses understand website performance and user behavior to optimize digital marketing and e-commerce strategies.

Northbeam

Northbeam is a marketing intelligence platform that uses machine learning to analyze media performance and optimize marketing strategies through multi-touch attribution and incrementality.

Dicer AI

Dicer AI is an AI-driven platform that provides insights and optimizations for digital marketing campaigns to improve performance and increase profitability.

6sense

6sense is an ABM platform that uses AI to help businesses identify, engage, and convert target accounts into revenue while providing insights and analytics.

Admetrics

Admetrics helps users analyze and optimize advertising performance through real-time monitoring and advanced analytics of key metrics and audience insights.

AnyTrack

AnyTrack tracks and syncs conversion data with analytics platforms, helping businesses optimize marketing strategies and improve decision-making.

Tagger Media

Tagger Media is a tool for managing and analyzing influencer marketing campaigns across social media platforms, offering insights into audience engagement and campaign performance.

Conversios

Conversios is a no-code tool for integrating Google Analytics and Facebook Pixel with e-commerce platforms, facilitating easy product syncing and tracking.

Appgain.io

Appgain.io is a marketing platform for web and mobile apps that helps re-engage users through SMS, email, and push notifications, while providing analytics for campaign performance.

Nimbata

Nimbata is a call tracking platform that captures leads, tracks conversions, manages calls, and analyzes marketing effectiveness across various channels.

Pacvue

Pacvue is a commerce platform that helps businesses optimize sales growth, manage advertising, and enhance digital marketing across major e-commerce channels.

MarketingTracer

MarketingTracer is a marketing analytics platform that tracks campaign performance, aggregates data from multiple sources, and provides tools for SEO and content management.

Littledata

Littledata is a data integration platform that connects sales, marketing, and customer data for DTC brands, enabling better tracking and analysis of performance across channels.

Limelight Platform

Limelight Platform helps automotive marketers manage, track, and analyze experiential marketing campaigns and events, improving audience engagement and performance measurement.

ThoughtMetric

ThoughtMetric helps e-commerce businesses track and analyze marketing performance across channels, enabling data-driven decisions for optimizing ROI.

Phonexa

Phonexa is a tracking software for managing and optimizing lead generation, distribution, and conversion across various marketing channels.

adin.ai

Adin.AI is a digital marketing platform that helps enterprises manage, plan, buy, optimize, and report their advertising investments across multiple channels.

Adpulse

Adpulse analyzes ad accounts, offering insights and recommendations to optimize performance, manage budgets, and streamline campaign management.

InfiniGrow

InfiniGrow is an AI-driven platform that helps B2B marketers analyze marketing data, forecast results, and optimize budget allocation to improve campaign performance.

Tracify

Tracify tracks and attributes marketing activities for e-commerce firms, offering detailed insights and a user-friendly dashboard while ensuring GDPR compliance.

TapClicks

TapClicks is a marketing automation platform that integrates data from various sources for analytics, reporting, and workflow management, aiding decision-making.

BrandOps

BrandOps is a marketing performance platform that provides insights on brand effectiveness across digital channels, helping teams optimize strategies and improve performance.

AD Sales Genius

AD Sales Genius is a cloud-based CRM for managing and optimizing advertising sales, automating tasks, and analyzing campaign performance.

Altсraft

Altcraft is a marketing automation and customer data platform for managing customer profiles, personalized campaigns, loyalty programs, communications, and analytics across channels.

AdScope

AdScope combines Meta and Google Ads data in one mobile-friendly dashboard, showing spend, results, leads, sales, costs, and live Meta ad creatives.

Solomon

Solomon is an ecommerce analytics platform that centralizes business data, providing real-time dashboards, attribution, reporting, and automated analysis.

AdVu

AdVu combines marketing data and campaign management tools to help teams plan, monitor, optimize, and report on digital advertising across channels.

Diginius

Diginius combines PPC, SEO, reporting, and lead data to help agencies monitor campaigns, analyze performance and ROI, and manage digital marketing across multiple channels.

AdClosr

AdClosr manages real estate advertising, leads, AI-assisted calls and messaging, appointments, sales pipelines, transactions, and commission tracking in one platform.

1ClickReport

1ClickReport connects ad and business data sources to AI chat tools so users can ask questions, review performance, and generate reports from live marketing data.

Predflow AI

AI assistant for performance marketers that analyzes Meta, Google, and Shopify data to explain ad results and suggest next steps on creatives, budget, and attribution.

Campaiyn

Connects to Meta ads accounts and provides an instant campaign health score with a prioritized list of fixes.

Adfluen

Adfluen is an ad management platform for creating, optimizing, and analyzing campaigns across Google, Meta, TikTok, LinkedIn, and other channels.

Castlytics

Podcast attribution and analytics app that tracks clicks, vanity URLs, promo code redemptions, and conversions to measure campaign performance and ROAS.

Appearly

Appearly runs weekly scans across six AI search engines, generates implementation-ready action plans (schema, meta tags, content, Reddit drafts), and produces white-label PDF reports for agencies.

AdScriptly

AdScriptly links offline business data (CRM, call tracking) to Google and Meta ads, using AI to score leads and automate daily campaign adjustments focused on revenue-driven ad performance.

GoMarble

AI tool for paid media marketers that connects to ad and analytics data (Meta, Google, GA4, Shopify) to answer questions, diagnose performance, analyze creatives, and produce scheduled reports.

Affise MMP

Affise Mobile Attribution is a leading MMP that tracks app installs, user activity, and retention.

adnomaly

The adnomaly app helps media buyers detect anomalies in ad campaigns, ensuring budget protection and optimizing ad performance through advanced analytics and reporting.

AgencyEasy

AgencyEasy is a reporting platform for digital marketing agencies, providing automated reports and analytics for SEO, PPC, and SMM campaigns.

Affable.ai

Affable.ai is an influencer management platform that helps brands discover, manage, and analyze influencer campaigns across multiple social media channels.