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Castlytics is a podcast attribution and analytics platform designed to help brands track the performance of their podcast advertising campaigns. The application provides first-party attribution capabilities that measure conversions, clicks, and return on ad spend directly from podcast placements without relying on third-party pixels or cross-site cookies.
The platform tracks multiple attribution signals that brands control directly. It monitors tracking link clicks placed in podcast show notes, detects when listeners visit branded vanity URLs by typing them directly into their browsers, and matches promo code redemptions at checkout back to specific podcast campaigns. This multi-signal approach captures conversions across different listener behaviors—whether audiences click provided links, type URLs manually, or use promotional codes—and automatically calculates return on ad spend for each campaign.
Castlytics integrates with existing website infrastructure through a lightweight JavaScript tracker script that can be added to any website platform, including Shopify, Webflow, WordPress, or custom development stacks. The tracker operates on your own domain, meaning all attribution data remains under brand control without external dependencies or page speed impacts. The platform provides real-time campaign performance data through a centralized dashboard, allowing brands to compare results across multiple podcast placements and sponsorships simultaneously.
Attribution windows are customizable, and the platform includes native Shopify integration for automatic order synchronization. Castlytics offers both free and paid plans, with the free tier providing access to three campaigns, unlimited click tracking, vanity URL detection, and thirty-day attribution windows without requiring a credit card.
Website: castlytics.app
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