Kickbite

For e-commerce marketing teams trying to understand which channels and ads contribute to sales, Kickbite tracks customer journeys and attributes revenue across marketing touchpoints. Its cookieless tracking combines clicks, ad views and video engagement, while shop and advertising platform data help connect those interactions to orders and spending. Discount-code attribution is also supported. Use Kickbite to compare attribution models, explore performance by channel, campaign or ad, and assess metrics such as customer acquisition cost, return on ad spend and profitability. The platform connects to e-commerce shops and ad platforms, and can export session-level data to a data warehouse. It may suit brands that need a cross-channel view of marketing performance to guide budget decisions.

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