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TruLata is an AI-powered marketing platform for service businesses that brings marketing activity, lead tracking, and performance data into one dashboard. It helps businesses manage search visibility, digital advertising, website content, email campaigns, and outbound prospecting, with features available depending on the service setup. The dashboard shows leads captured through connected forms, their sources and outcomes, advertising spend, published content, and marketing analytics. TruLata can also track visibility in search engines and AI answer services, and connect with tools such as Google Analytics, Search Console, advertising accounts, CRMs, booking platforms, and payment services. Marketing activity is managed on a schedule, while users can review results and submit change requests from the dashboard.
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