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XWAY is an AI-powered marketplace promotion and analytics platform designed for sellers working with Wildberries and Ozon. The service helps automate advertising campaigns, manage product promotion, monitor key performance metrics, and organize marketplace marketing activities in one workspace. Key features include automated bid management, advertising campaign optimization, keyword and competitor analysis, SEO support for product listings, A/B testing of product images, cluster management, budget control, and sales funnel analytics. XWAY also provides data on impressions, clicks, conversion rates, orders, and advertising efficiency to support informed marketing decisions. A browser extension offers additional tools for analyzing marketplace search results, product listings, competitors, pricing, categories, and keyword popularity.
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