Porter Metrics

Porter Metrics is a user-friendly data integration platform designed primarily for marketers and small businesses. It helps connect everyday marketing apps to tools like Looker Studio and Google Sheets, facilitating easy reporting and analysis. The platform allows users to automate report creation and customize them according to their needs. It supports a range of data visualizations, including charts and funnels, to help users better understand their marketing efforts.

One of the key benefits of Porter Metrics is its simplicity and ease of use. It offers over 100 dashboard templates for Looker Studio and Google Sheets, making it accessible to users without extensive technical expertise. Additionally, it allows for cross-channel reporting, enabling businesses to create detailed, multi-platform marketing reports. Users can schedule automated report deliveries on a daily, weekly, or monthly basis, providing consistent insights into their marketing performance.

Porter Metrics supports integrations with 15+ data sources, including platforms like Facebook Ads, LinkedIn Ads, TikTok Ads, Shopify, and HubSpot. While it is well-suited for small and mid-sized businesses, it may not be ideal for larger operations requiring more advanced data transformations or a wider range of integrations. Nonetheless, it remains a valuable tool for businesses seeking straightforward data integration and reporting solutions.