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Metrikal is for app marketers, ASO and user acquisition managers, and marketing leaders who need a shared view of app store performance. It brings together data from App Store Connect, Google Play Developer Console, Apple Search Ads, and Mobile Action in a dashboard of app marketing and ASO KPIs, including installs, keyword rankings, ratings, store listing conversion, and ad spend. Use Metrikal to review performance over time and see how listing changes, keyword optimizations, and tests relate to rankings and installs. It also compares Apple Search Ads activity with organic keyword rankings, helping teams assess how paid campaigns and ASO may influence each other. The dashboard is suited to teams that want to monitor these metrics without assembling reports from multiple services.
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