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ShyftUP, a mobile UA agency, built Metrikal for internal use with its clients. Other analytics products weren't capturing needed actionable data. Every data connection made, every data visualization shown, and every KPI reported on the Metrikal dashboard impacts growth. What We Do: Unlock the mystery of your ASO performance - Metrikal is a one-stop-shop for app marketing reporting and analytics. Visualize and quantify the true impact of your ASO efforts in one place. Revisit your apps historical data to make better future decisions. Consolidate ASO KPIs - Metrikal connects and pulls data from App Store Connect, Apple Search Ads, Google Play Developer Console, and Mobile Action. Combining the data from these sources, Metrikal is able to accurately collect and process data in to relevant KPI’s for mobile growth. We gather all the important KPIs you need and present it on a one app dashboard. Connect the dots between ASO and Apple Search Ads - Metrikal visualizes and quantifies the relationship between App Store Optimization (ASO) and Apple Search Ads on a keyword-level. Know how your paid advertising impacts your organic rankings and installs and vice versa. Improve ASO tracking - Don't lose track of ASO changes and campaigns when they go live, and miss the chance to understand how they impact KPIs and keyword rankings. Metrikal tracks changes and how they affect keyword rankings and installs.
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