Big Metrics

For SEO consultants, agencies, and in-house teams, Big Metrics helps uncover patterns and opportunities in Google Search Console data. Use advanced segments, including regex filters, to examine search performance, view keyword visibility across SERP positions, and check where keywords appear on your pages. It can also identify keyword cannibalization and show historical trends. Track the impact of CTR changes, internal linking, and content updates with SEO tests. The content editor supports keyword-focused optimization and team workflows. Reporting includes dashboards with daily, weekly, or monthly views, plus breakdowns by device, branded versus non-branded queries, and Google search type—including Web, Image, Video, Discover, and News. Big Metrics is suited to teams that want more detailed analysis and reporting of their organic search performance than basic Search Console views provide.

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