CleverTap

CleverTap is an all-in-one customer engagement platform designed to help consumer brands enhance customer retention and lifetime value. It offers a comprehensive suite of tools for omni-channel customer engagement, product and marketing analytics, and AI-driven personalization. This platform empowers businesses to create personalized experiences across various channels, including push notifications, email automation, WhatsApp, in-app messaging, web messaging, and SMS.

Key features of CleverTap include its ability to predict churn, identify high-conversion user segments, and deliver messages at optimal times. It also supports growth experiments through data-driven insights. The platform is powered by TesseractDB, a purpose-built database that provides speed and scalability for customer engagement data.

CleverTap is particularly useful for mobile app engagement, as it helps businesses track user behavior and make informed decisions to boost retention and conversions. It supports strategies like retargeting lapsed users and implementing loyalty programs to foster long-term engagement. By leveraging CleverTap, businesses can analyze user interactions, craft personalized experiences, and drive meaningful customer interactions across multiple platforms.