Push notifications are one of the fastest ways to bring users back to your website, app, or online store. When used well, they help businesses send timely updates, recover abandoned carts, promote offers, announce new content, and guide users toward important actions.
The best push notification software should do more than send alerts. It should support segmentation, automation, personalization, analytics, and multi-channel engagement so businesses can reach the right users at the right time.
Below are some of the best push notification platforms to consider: Odoo, Brevo, SendPulse, GetResponse, and Atomic.io.
Odoo
Best for: Small and midsize businesses, e-commerce teams, website owners, and companies already using Odoo that want web push notifications connected with marketing, CRM, website, and business workflows.
Odoo is an all-in-one business management platform with apps for CRM, sales, marketing, e-commerce, website, inventory, accounting, and more. Its web push notification functionality helps businesses send browser-based notifications to users even when they are not actively browsing the website. Odoo describes web push notifications as a way to inform users about news, content, sales alerts, coupons, product updates, and practical messages.
Key features:
- Web push notifications
- Website visitor engagement
- Marketing automation support
- CRM and lead management integration
- E-commerce and sales workflow connection
- Social marketing tools
- Campaign tracking
- Integrated business app ecosystem
Pros:
- Works well for businesses already using Odoo
- Connects push notifications with CRM, website, sales, and marketing workflows
- Useful for e-commerce updates, promotions, coupons, and product announcements
- Strong all-in-one platform for broader business operations
- Can reduce the need for multiple separate tools
- Flexible for companies that want push notifications as part of a larger system
Cons:
- Push notification features may feel less specialized than dedicated push platforms
- Best experience often depends on using the Odoo ecosystem
- Setup may require configuration inside Odoo apps
- May be more than needed for businesses that only want simple push notifications
- Advanced automation may require proper workflow planning
Brevo
Best for: E-commerce brands, marketers, small businesses, and growth teams that want web push, mobile push, email, SMS, WhatsApp, popups, automation, and customer engagement in one platform.
Brevo is a marketing and customer engagement platform that supports email marketing, SMS, WhatsApp, automation, CRM, and push notifications. Its push notification feature helps businesses send customized web and mobile push notifications and popups to re-engage users and drive conversions.
Key features:
- Web push notifications
- Mobile push notifications
- Popups
- Email marketing
- SMS marketing
- WhatsApp campaigns
- Marketing automation
- Segmentation
- Customer engagement workflows
- E-commerce marketing support
Pros:
- Strong multi-channel marketing platform
- Supports both web and mobile push notifications
- Good for customer re-engagement and conversion campaigns
- Useful for e-commerce promotions, abandoned cart recovery, and product updates
- Combines push notifications with email, SMS, WhatsApp, and automation
- Beginner-friendly compared with more technical platforms
- Good fit for marketers managing multiple channels from one dashboard
Cons:
- Push notifications are part of a broader marketing suite, not the only focus
- Advanced automation and segmentation may depend on plan level
- Businesses only needing basic push may not use the full platform
- Setup still requires audience permissions and campaign planning
- Some e-commerce workflows may require integrations or plugins
SendPulse
Best for: Bloggers, online stores, small businesses, marketers, and teams that want affordable web push notifications combined with email, SMS, chatbots, CRM, and automation.
SendPulse is a multi-channel marketing automation platform that combines email, web push, SMS, chatbots, landing pages, and CRM tools. It positions web push notifications as instant messages that work across browsers on desktop and smartphones.
Key features:
- Web push notifications
- Email campaigns
- SMS campaigns
- Chatbots for messaging apps
- Marketing automation flows
- CRM tools
- Landing pages
- Triggered notifications
- Bulk web push campaigns
- Real-time campaign statistics
- API support
Pros:
- Strong multi-channel marketing toolkit
- Good option for affordable web push campaigns
- Supports email, SMS, chatbots, CRM, and landing pages in one platform
- Useful for content updates, promotions, sales alerts, and automated messages
- Works across different browsers and devices
- Suitable for small businesses and creators
- API support helps developers connect push notifications with other workflows
Cons:
- Web push is stronger than mobile app push for many common use cases
- Interface may feel busy because the platform includes many marketing tools
- Advanced automation requires planning and setup
- May not be ideal for enterprises needing deep mobile app engagement analytics
- Businesses must manage opt-in quality to avoid notification fatigue
GetResponse
Best for: Marketers, online stores, creators, coaches, and small businesses that want web push notifications connected with email marketing, landing pages, autoresponders, marketing automation, and conversion funnels.
GetResponse is a marketing platform best known for email marketing, automation, landing pages, forms, and conversion tools. It also offers web push notifications that can be used to bring visitors back to a website, promote content, and support marketing campaigns. GetResponse’s help center includes guidance for creating web push notifications and connecting push notifications with a GetResponse website or landing page.
Key features:
- Web push notifications
- Email marketing
- Autoresponders
- Marketing automation
- Landing pages
- Forms and popups
- Website builder
- Campaign analytics
- Contact management
- Conversion-focused marketing tools
Pros:
- Good fit for businesses already using GetResponse for email marketing
- Connects web push with landing pages, forms, and automation
- Useful for content promotion, product updates, and re-engagement campaigns
- Beginner-friendly for marketers and small businesses
- Strong email marketing foundation
- Helps businesses manage several marketing channels in one place
- Good option for creators and online businesses focused on audience growth
Cons:
- Push notification features are not as advanced as dedicated push platforms
- More focused on web push than complex mobile app messaging
- Best value comes when using GetResponse’s wider marketing tools
- Some advanced automation and analytics features may require higher plans
- Not ideal for businesses that need deep in-app engagement or enterprise mobile push journeys
Atomic.io
Best for: Mobile app teams, banks, fintech companies, healthcare apps, loyalty apps, product teams, and enterprises that need secure in-app messaging, mobile push notifications, interactive cards, personalized journeys, and app-based customer engagement.
Atomic.io is an in-app customer engagement platform focused on interactive messaging inside mobile and web apps. Its mobile push notification solution helps businesses turn push notifications into the start of richer customer journeys, where users can tap a notification and continue the experience through interactive in-app messages, forms, and actionable cards.
Key features:
- Mobile push notifications
- In-app messaging
- Interactive action cards
- Action flows
- Forms and customer responses
- Unified analytics
- SDKs for app integration
- Public API and webhooks
- Secure app-based customer engagement
- Personalized customer journeys
Pros:
- Strong for mobile app engagement and retention
- Turns push notifications into interactive in-app journeys
- Useful for secure, logged-in customer experiences
- Good fit for financial services, healthcare, fintech, and enterprise apps
- Supports SDKs, APIs, and webhooks for technical teams
- Helps product and marketing teams create actionable in-app messages
- Stronger for app engagement than basic web push tools
Cons
- More technical to implement than simple web push platforms
- Best suited for businesses with mobile or web apps
- Not ideal for basic website-only push notification needs
- Requires developer involvement for SDK setup
- May be more enterprise-focused than small businesses need
- Less focused on email/SMS marketing compared with Brevo or SendPulse
Conclusion
Push notification software can help businesses improve engagement, bring users back, increase conversions, and strengthen retention. The best platform depends on whether your main channel is a website, mobile app, online store, or broader marketing ecosystem.
For businesses already using Odoo, Odoo is a practical choice for web push inside a connected business system. For omnichannel marketing, Brevo and SendPulse provide strong combinations of push, email, SMS, and automation. For creators and marketers focused on email and landing pages, GetResponse is a good fit. For mobile app engagement and interactive in-app experiences, Atomic.io stands out as the strongest option.