Marketing analytics software comprises tools and processes that empower organizations to assess and oversee their marketing initiatives by measuring performance. In essence, these solutions streamline and enhance a business's marketing strategies and activities. By leveraging marketing analytics software, businesses can elevate their return on investment (ROI) through the identification of effective marketing methods, allowing for adjustments in campaigns to maximize conversions and sales. This type of software considers marketing efforts across diverse channels and target audiences, spanning email marketing, social media, digital advertising, and web analytics. Typically available as a standalone solution, marketing analytics software integrates campaign data through connections with a company's marketing technology stack, including marketing automation software, CRM software, digital advertising software, and digital analytics software. However, some all-in-one marketing platforms, like certain marketing automation products, come equipped with built-in reporting features.
deepdivr
Deepdivr is a social media marketing analytics platform for monitoring and optimizing campaigns across multiple platforms with customizable dashboards.
ChannelMix
ChannelMix is a platform that consolidates marketing data, providing real-time analytics and reporting to help businesses optimize campaigns and measure ROI effectively.
RollWorks
RollWorks is an account-based marketing platform that helps B2B companies identify, engage, and convert target accounts using data-driven insights and automation.
MSIGHTS
MSIGHTS is a platform for marketing teams to manage, analyze, and visualize data for reporting and decision-making purposes.
Iron Funnel
Iron Funnel is a marketing automation platform that offers tools for traffic scoring, product interest analysis, and web funnel measurement to enhance marketing and sales efficiency.
Octoboard for Business
Octoboard for Business enables marketing agencies to automate reports, create white label client portals, and integrate with over 50 marketing platforms for efficient reporting.
Weberlo
Weberlo is an online platform that provides marketing tools for real-time tracking and PPC attribution, focusing on cookieless methods for accurate ad performance monitoring.
Digtective
Digtective helps marketers track ad conversions and optimize performance without third-party cookies, integrating with CRM for accurate revenue measurement.
Xtremepush US
Xtremepush is a CRM app for iGaming companies, helping them use real-time data and AI to manage player relationships and enhance retention.
PowerChord
PowerChord helps brands optimize marketing through local dealer networks with data-driven insights and integration into existing marketing systems.
PostApex
PostApex connects advertisers with subscribers of premium email newsletters for buying and selling advertisements.
Blue Triangle
Blue Triangle provides unified tracking of KPIs for technical, security, business, and marketing metrics in a customizable dashboard to identify and resolve revenue-impacting issues.
Rockerbox
Rockerbox helps marketers analyze the effectiveness of marketing channels and optimize strategies through advanced attribution and customer journey insights.
Lifesight
Lifesight is a marketing intelligence platform that analyzes data in real-time, integrating reports to enhance decision-making and optimize marketing strategies.
BOSCO
ASK BOSCO® is an AI-driven analytics platform that helps marketing teams analyze data, improve decision-making, and optimize performance across campaigns and channels.
Tactycs
Tactycs is a virtual marketing director app that streamlines social media management with scheduling, analytics, and content creation across multiple platforms.
RescueMetrics
RescueMetrics helps recover lost digital media conversions by protecting consented marketing data and enabling Facebook and TikTok Conversion API integration with a simple install.
heyBooster
heyBooster is a data analytics tool for eCommerce that helps identify marketing issues and revenue growth opportunities through advanced AI analysis.
Growify
Growify is a marketing automation app that streamlines campaign management, allowing businesses to schedule and deploy marketing efforts efficiently while providing data analytics.
KnoCommerce
KnoCommerce is a survey tool for e-commerce brands to gather customer insights via post-purchase surveys, aiding in marketing and product development decisions.
Adriel
Adriel is an AdOps platform that automates data management and insights for brands, helping marketers optimize campaigns and make faster decisions.
ThoughtMetric
ThoughtMetric helps e-commerce businesses track and analyze marketing performance across channels, enabling data-driven decisions for optimizing ROI.
GreyMetrics
GreyMetrics aggregates marketing data from over 20 platforms, generating automated reports and dashboards for digital agencies to enhance data analysis and reporting efficiency.
Actito
Actito is a marketing automation platform that centralizes customer data for personalized engagement across various channels, helping businesses optimize their marketing efforts.
OptiMine
OptiMine Insight is a cloud-based platform that measures cross-channel performance of marketing channels and ads, both offline and online.
Adverity
Adverity is a data management platform that integrates and automates the collection, transformation, and analysis of data from various sources for improved business insights.
Tracify
Tracify tracks and attributes marketing activities for e-commerce firms, offering detailed insights and a user-friendly dashboard while ensuring GDPR compliance.
BrandOps
BrandOps is a marketing performance platform that provides insights on brand effectiveness across digital channels, helping teams optimize strategies and improve performance.
CaliberMind
CaliberMind is a platform that integrates customer data and analytics to help businesses optimize marketing strategies and improve customer engagement.
Dreamdata
Dreamdata is a B2B revenue attribution platform that analyzes customer journeys and integrates data to optimize marketing efforts and improve ROI.
TapClicks
TapClicks is a marketing automation platform that integrates data from various sources for analytics, reporting, and workflow management, aiding decision-making.
Comscore
The Comscore app provides tools for media measurement and analysis, offering insights into audience engagement across various platforms.
ReportGarden
ReportGarden is a reporting and analytics platform for agencies, automating client reports and data dashboards across various marketing channels.
LiveRamp
LiveRamp is a data collaboration platform that helps businesses unify customer data for targeted advertising while ensuring privacy and compliance.
JENTIS
JENTIS offers a server-side tracking solution that helps businesses capture user data in compliance with privacy regulations, enhancing data quality and decision-making.
Invoca
Invoca is a platform that connects marketing and sales teams to track calls and optimize the sales process to increase revenue and improve customer experiences.
Hey Oliver
Hey Oliver is a marketing automation app that tracks user behavior on websites to identify potential clients and automates personalized marketing actions across channels.
Mapp
Mapp is a SaaS platform that unifies customer data and automates personalized marketing campaigns across multiple channels, enhancing engagement and retention.
fullthrottle.ai
fullthrottle.ai is a data platform that helps identify and measure audiences for marketing, using AI for audience targeting and first-party data analytics while ensuring privacy compliance.
Seenka
Seenka provides real-time media data from Latin America, analyzing brand visibility across TV, radio, influencers, and online media for marketing and research purposes.
Orphex
Orphex is a digital marketing app that integrates data from multiple ad networks, offering real-time KPI tracking and anomaly detection for informed decision-making.
Nexoya
Nexoya helps users manage advertising budgets with AI, enabling more efficient allocation for increased return on ad spend.
Datapoem
DataPOEM is an AI-based platform that measures and plans marketing ROI across various media and events to optimize business performance.
Measureful
Measureful is a tool for creating customizable marketing reports, simplifying data management and analysis for agencies, freelancers, and marketers.
Electrik.AI
Electrik.AI is a cloud-based platform that collects and integrates marketing data from multiple channels, allowing users to easily set up data sources without coding.
Clarisights
Clarisights is a marketing analytics platform that allows teams to connect, visualize, and analyze all their marketing data in one place for better decision-making.
Channel99
Channel99 is a B2B platform that helps companies optimize marketing investments by measuring the performance of vendors and channels for better results.
Billy Grace
Billy Grace is a marketing optimization platform that provides accurate data tracking, analytics, and AI-driven insights to enhance online advertising performance.
BERA
BERA automates consumer insights collection and analysis, providing predictive analytics to improve brand strategy and financial outcomes across various sectors.
AgencyEasy
AgencyEasy is a reporting platform for digital marketing agencies, providing automated reports and analytics for SEO, PPC, and SMM campaigns.
DataMyth
DataMyth is a SaaS reporting solution that automates report generation and analysis for digital marketers, saving time and enabling focus on strategy.
Accutics
Accutics is a marketing data management platform that streamlines campaign tracking, combines data, and assesses performance in Adobe and Google Analytics.
Cervinodata
Cervinodata is a data management app that centralizes advertising performance data for analysis, allowing users to create reports and dashboards easily.
Hubalz
Hubalz provides insights into customer behavior across devices and platforms, helping you analyze the customer journey and enhance marketing return on investment.
Upwave
Upwave is an analytics platform that measures brand advertising effectiveness across various media, providing real-time insights and customizable dashboards for campaign management.
Revlitix
Revlitix is a performance automation platform that helps GTM teams make data-driven decisions, optimize strategies, and improve sales efficiency through comprehensive analytics.
Digivizer
Digivizer is an analytics platform that helps users track and optimize their digital marketing performance across multiple channels in a single dashboard.
Measured
Measured is an analytics app that quantifies the impact of media on performance, helping brands improve marketing efficiency through data-driven insights.
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