Cresta

Cresta is a comprehensive contact center AI platform designed to empower businesses with actionable insights from customer conversations. It combines AI and human intelligence to help organizations uncover valuable insights and identify best practices in agent behavior. The platform supports real-time data aggregation and analytics, enabling users to make informed decisions quickly.

Key features of Cresta include its ability to analyze large volumes of conversational data, providing structured answers to natural language queries through its AI Analyst tool. This capability allows businesses to derive meaningful insights without the need for extensive manual analysis, saving time and resources. Additionally, Cresta offers enhancements to its analytics suite, including AI-inferred outcomes for case resolution and customer experience, as well as tools for topic and behavior discovery.

Cresta's architecture is built on a scalable data management system, utilizing technologies like ClickHouse for efficient data processing and storage. This setup ensures that the platform can handle vast amounts of data while maintaining performance and cost-effectiveness. Furthermore, Cresta has achieved ISO/IEC 42001 certification, demonstrating its commitment to responsible AI practices, including fairness, transparency, privacy, and quality optimization. This certification underscores Cresta's dedication to safeguarding customer data and ensuring ethical AI deployment.