Reef.ai

Reef.ai is an AI-powered customer data, scoring, and recommendation platform. They transform customer data into NRR with AI-led customer scores optimized for specific revenue outcomes.

Reef leverages machine learning to deliver Outcome-Based Scoring, AI-led customer scores optimized for specific revenue outcomes.

Customer scoring isn’t about health, it’s about driving revenue outcomes. General health scores are a black box: inaccurate, hard to action, and lacking the data history to be effective. Outcome-based scores optimized for revenue outcomes like churn, downgrade, cross-sell, or upsell with renewal are clearly actionable and your impact on revenue can be measured.

• Data Connectivity: Reef seamlessly connects your customer data and builds history to optimize your data for scoring

• Advanced ML Scoring: Reef applies proven ML scoring models optimized for the revenue outcome you want to improve

• Notifications & Playbooks: Reef delivers precise recommendations to your teams to engage the right customer at the right time

• Track Follow Through: Reef tracks the actions your team takes (or not) as a result of the notifications

• ROI Reporting: Reef calculates playbook ROI so you know the impact of actions on your outcome metrics

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