Marketing analytics software comprises tools and processes that empower organizations to assess and oversee their marketing initiatives by measuring performance. In essence, these solutions streamline and enhance a business's marketing strategies and activities. By leveraging marketing analytics software, businesses can elevate their return on investment (ROI) through the identification of effective marketing methods, allowing for adjustments in campaigns to maximize conversions and sales. This type of software considers marketing efforts across diverse channels and target audiences, spanning email marketing, social media, digital advertising, and web analytics. Typically available as a standalone solution, marketing analytics software integrates campaign data through connections with a company's marketing technology stack, including marketing automation software, CRM software, digital advertising software, and digital analytics software. However, some all-in-one marketing platforms, like certain marketing automation products, come equipped with built-in reporting features.
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Keitaro Tracker
keitaro.io
Keitaro Tracker is a self-hosted tool for tracking and optimizing digital marketing campaigns, allowing users to analyze performance and manage data securely.
CustomerLabs
customerlabs.com
CustomerLabs is a no-code customer data platform that helps marketers track, segment, and analyze customer data for personalized campaigns across various channels.
Windsor.ai
windsor.ai
Windsor.ai is a marketing data attribution platform that integrates data from over 300 sources for analysis and reporting across various tools and warehouses.
DemandJump
demandjump.com
DemandJump provides SEO content briefs to help users create effective content for improved search engine rankings and outcomes.
Coupler.io
coupler.io
Coupler.io is a no-code data integration and analytics platform for automating data flows and reporting from various sources like Google Sheets and Salesforce.
HoneyStack
hockeystack.com
HockeyStack is a B2B analytics platform that integrates data from various sources to measure marketing effectiveness and visualize customer journeys.
Sweet Analytics
sweetanalytics.com
Sweet Analytics consolidates marketing data to create comprehensive customer profiles, aiding in understanding customer behavior and improving marketing ROI.
xiQ
xiqinc.com
xiQ is a sales and marketing platform that uses AI to provide insights on buyer behavior, helping teams engage audiences and improve deal-closing rates.
Airbridge
airbridge.io
Airbridge is a mobile measurement platform that provides attribution, analytics, and audience management tools for optimizing app growth and marketing effectiveness.
Platformly
platform.ly
Platformly is a business management and marketing automation tool that tracks campaign performance, customer interactions, and provides customizable dashboards for data analysis.
Marquiz.io
marquiz.io
Marquiz.io is an online platform for creating and managing quizzes and surveys to engage audiences and collect feedback for businesses.
SproutLoud
sproutloud.com
SproutLoud is a marketing platform that automates and manages localized marketing campaigns for brands and their partners across multiple channels.
Quantcast
quantcast.com
Quantcast helps businesses understand their audience through analytics, optimizing digital strategies and content for improved engagement and online presence.
iSpot.tv
ispot.tv
iSpot.tv measures and analyzes the performance of TV and streaming ads, providing real-time insights to optimize campaigns and connect ad exposure to business outcomes.
Calltouch
calltouch.ru
Calltouch is an omnichannel marketing platform for call tracking and analytics, helping businesses evaluate ad performance and improve customer engagement.
DiGGrowth
diggrowth.com
DiGGrowth is a no-code analytics platform that helps marketers analyze data, improve decision-making, and optimize strategies for better business performance.
Adzviser
adzviser.com
Adzviser is a data connector for managing ad performance across platforms like Google Ads and Facebook Ads, offering analytics to optimize campaigns and improve ROI.
Swydo
swydo.com
Swydo is a reporting platform that consolidates data from various sources to create customizable marketing reports and dashboards for digital marketers.
Leadfwd
leadfwd.com
Leadfwd is a tool that streamlines B2B lead management by enriching data and automating outreach processes, improving accuracy and efficiency in sales and marketing.
Woopra
woopra.com
Woopra is a customer journey analytics platform that tracks user behavior across multiple channels to help businesses improve engagement and retention.
Albacross
albacross.com
Albacross is a B2B lead generation tool that identifies website visitors and provides insights to engage potential customers and optimize sales strategies.
Prescient AI
prescient-ai.io
Prescient AI is a marketing mix modeling app that uses AI for cross-channel revenue attribution and budget optimization, enabling quick insights and data integration.
Visitor Queue
visitorqueue.com
Visitor Queue is a B2B lead generation tool that identifies website visitors and provides user data to help improve marketing and sales efforts.
Agency360.io
agency360.io
Agency360.io is a white label reporting platform for agencies, offering tools for ads, web leads, SEO, analytics, and social media reporting.
Gamesight
gamesight.io
Gamesight is a platform for gaming publishers to analyze marketing data, engage influencers, and improve community building and performance metrics.
Lunio
lunio.ai
Lunio is a click fraud protection platform that offers real-time defense across all acquisition channels, ensuring compliance with privacy regulations.
Fospha
fospha.com
Fospha is a marketing optimization platform that provides accurate measurement and attribution for eCommerce campaigns across multiple channels.
Mediatool
mediatool.com
Mediatool is a cloud-based platform for marketing management that enables brands and agencies to plan, measure, and report on marketing activities in real time.
rampmetrics
rampmetrics.com
Rampmetrics provides a marketing analytics solution for tracking KPIs, conversion, and performance metrics without coding or complex setup, enhancing decision-making and strategy.
Singular
singular.net
Singular is a marketing analytics platform that tracks user behavior, measures ROI, and integrates data from various channels for campaign optimization and fraud prevention.
OWOX
owox.com
OWOX BI is a data platform that simplifies data integration and analysis in Google Sheets, enabling users to create reports and visualize data without manual input.
Delivra
delivra.com
Delivra is an email marketing platform that helps businesses automate and personalize their email campaigns with tools for segmentation and integration.
Vertify
vertify.com
Vertify is business automation software that synchronizes and cleans customer data across sales, marketing, and customer success teams for improved collaboration and efficiency.
Improvado
improvado.io
Improvado is a marketing analytics platform that automates data collection and analysis from over 500 sources, providing insights and customized solutions for enterprises.
Pathmatics
pathmatics.com
Pathmatics is a digital advertising intelligence platform that tracks competitors' ad strategies and performance to help optimize advertising campaigns.
Netcore Cloud
netcorecloud.com
Netcore Cloud is a customer engagement platform that helps marketers create personalized experiences across digital channels using data analytics and AI.
Ortto
ortto.com
Ortto is an AI-driven marketing automation platform that enhances email, SMS, and live chat marketing, integrating customer data for improved campaign management.
Maropost
maropost.com
Maropost is a digital marketing platform that enables businesses to manage email, SMS, and social media campaigns for improved customer engagement and insights.
NinjaCat
ninjacat.io
NinjaCat is a digital marketing performance management platform that unifies campaign data, automates reporting, and integrates with over 150 marketing channels.
Xtremepush EU
xtremepush.com
Xtremepush is a CRM app for iGaming companies, helping them analyze player data and improve player engagement and retention through personalized experiences.
StoneShot
stoneshot.com
StoneShot is a digital marketing app for financial services, offering automation tools for email, events, content, and document distribution to enhance client engagement.
Iron Funnel
ironfunnel.com
Iron Funnel is a marketing automation platform that offers tools for traffic scoring, product interest analysis, and web funnel measurement to enhance marketing and sales efficiency.
AdClicks
adclicks.app
AdClicks helps users manage advertising campaigns by providing insights on ad performance, user engagement, and key metrics for optimizing marketing strategies.
Gamooga
gamooga.com
Gamooga is a marketing automation app that enables e-businesses to send personalized communications to customers via email, web, mobile, social, and display channels.
Xtremepush US
xtremepush.com
Xtremepush is a CRM app for iGaming companies, helping them use real-time data and AI to manage player relationships and enhance retention.
Neustar Localeze
neustarlocaleze.biz
Neustar Localeze helps manage and distribute accurate business listings across platforms to improve local SEO and online visibility for businesses.
Slingshot
slingshotapp.io
Slingshot is a data-driven app that integrates analytics with project management, allowing users to create dashboards and manage tasks collaboratively.
Alpine IQ
alpineiq.com
Alpine IQ is a platform that provides tools for analytics, customer engagement, and loyalty marketing to help businesses optimize operations and enhance revenue.
PostApex
postapex.com
PostApex connects advertisers with subscribers of premium email newsletters for buying and selling advertisements.
Blue Triangle
bluetriangle.com
Blue Triangle provides unified tracking of KPIs for technical, security, business, and marketing metrics in a customizable dashboard to identify and resolve revenue-impacting issues.
BOSCO
askbosco.io
ASK BOSCO® is an AI-driven analytics platform that helps marketing teams analyze data, improve decision-making, and optimize performance across campaigns and channels.
Nugit
nugit.co
Nugit is an automated platform that simplifies complex data into understandable insights through data storytelling.
Ruler Analytics
ruleranalytics.com
Ruler Analytics is a marketing measurement platform that tracks customer journeys, attributes revenue across channels, and integrates with CRM systems to enhance marketing strategies.
Keen
keen.io
Keen is an event data management app that collects, stores, queries, and presents data to help analyze product usage and improve user experiences.
Roistat
roistat.com
Roistat is an AI-powered marketing analytics app that analyzes advertising campaigns and integrates data from CRM and websites to improve budget allocation and revenue.
RollWorks
rollworks.com
RollWorks is an account-based marketing platform that helps B2B companies identify, engage, and convert target accounts using data-driven insights and automation.
WhatConverts
whatconverts.com
WhatConverts is a lead tracking software that helps marketers track calls, forms, and chats, analyze marketing performance, and manage leads across multiple channels.
MSIGHTS
msights.com
MSIGHTS is a platform for marketing teams to manage, analyze, and visualize data for reporting and decision-making purposes.
Paragone
paragone.ai
Paragone is a performance marketing platform that consolidates social media ads and analytics, helping businesses optimize campaigns and boost revenue efficiently.
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