Marketing analytics software comprises tools and processes that empower organizations to assess and oversee their marketing initiatives by measuring performance. In essence, these solutions streamline and enhance a business's marketing strategies and activities. By leveraging marketing analytics software, businesses can elevate their return on investment (ROI) through the identification of effective marketing methods, allowing for adjustments in campaigns to maximize conversions and sales. This type of software considers marketing efforts across diverse channels and target audiences, spanning email marketing, social media, digital advertising, and web analytics. Typically available as a standalone solution, marketing analytics software integrates campaign data through connections with a company's marketing technology stack, including marketing automation software, CRM software, digital advertising software, and digital analytics software. However, some all-in-one marketing platforms, like certain marketing automation products, come equipped with built-in reporting features.
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Hubspot
hubspot.com
HubSpot is a CRM platform that integrates marketing, sales, and customer service tools to help businesses manage relationships and streamline operations.
Salesforce
salesforce.com
Salesforce is a cloud-based CRM platform that helps businesses manage sales, marketing, customer service, and analytics, with customizable tools and automation features.
Mailchimp
mailchimp.com
Mailchimp is a marketing platform for small businesses, offering tools for email campaigns, CRM, analytics, and social media advertising to help manage and grow customer relationships.
SEMrush
semrush.com
SEMrush is a digital marketing platform that offers tools for SEO, PPC, content marketing, and competitive analysis to improve online visibility and campaign effectiveness.
Microsoft Dynamics 365
microsoft.com
Microsoft Dynamics 365 is a cloud-based platform that integrates ERP and CRM capabilities, enabling businesses to manage operations and customer relations efficiently.
Klaviyo
klaviyo.com
Klaviyo is a marketing automation platform that centralizes customer data to enhance engagement through personalized messaging via multiple channels.
Looker
looker.com
Looker is a business intelligence tool that integrates analytics into applications, allowing users to create custom data experiences without extensive technical knowledge.
CallRail
callrail.com
CallRail is a lead intelligence platform that helps businesses track and manage leads through calls, texts, and chats, providing insights to optimize marketing efforts.
AgencyAnalytics
agencyanalytics.com
AgencyAnalytics is a reporting platform for marketing agencies that integrates with over 80 platforms, allowing users to track, report, and manage client marketing data efficiently.
Constant Contact
constantcontact.com
Constant Contact provides email, social media, and event marketing tools for small businesses to manage digital marketing and customer engagement effectively.
SALESmanago
salesmanago.com
SALESmanago is a marketing automation platform that helps businesses streamline marketing tasks, personalize customer interactions, and optimize campaigns for better engagement and growth.
Zoho Marketing Automation
zoho.com
Zoho Marketing Automation is a tool that automates marketing tasks, manages campaigns, and analyzes customer behavior to improve engagement and conversion.
ROI Hunter
roihunter.com
ROI Hunter is a product performance management platform that helps retailers analyze product data to improve marketing strategies and drive informed business decisions.
Sprinklr
sprinklr.com
Sprinklr is a cloud-based platform that manages customer service across 30+ channels, enhancing interactions and providing AI-driven insights for businesses.
Sweet Analytics
sweetanalytics.com
Sweet Analytics consolidates marketing data to create comprehensive customer profiles, aiding in understanding customer behavior and improving marketing ROI.
Funnel
funnel.io
Funnel is a marketing data hub that connects, organizes, and shares data from various platforms for analysis without coding.
Ruler Analytics
ruleranalytics.com
Ruler Analytics is a marketing measurement platform that tracks customer journeys, attributes revenue across channels, and integrates with CRM systems to enhance marketing strategies.
Geckoboard
geckoboard.com
Geckoboard is a tool for creating and sharing customizable, real-time dashboards that visualize business data from various sources, helping teams track KPIs effectively.
ProQuo AI
proquoai.com
ProQuo AI is a platform for brand management that enables marketers to create strategies, test assets, and monitor performance using consumer insights and AI analytics.
CallTrackingMetrics
calltrackingmetrics.com
CallTrackingMetrics is a call tracking platform that helps businesses analyze calls and optimize marketing strategies through data-driven insights and CRM integrations.
Ascent360
ascent360.com
Ascent360 is a marketing automation platform that helps businesses manage customer data for personalized campaigns and improved customer engagement.
Dataslayer
dataslayer.ai
Dataslayer.ai simplifies digital marketing reporting by importing data from various sources into platforms like Google Sheets and BigQuery for easier analysis.
Nielsen
nielsen.com
The Nielsen app provides insights into consumer behavior and market trends, using data analytics to inform business decisions and optimize marketing strategies.
Whatagraph
whatagraph.com
Whatagraph is a marketing data platform that centralizes data, automates reporting, and simplifies visualization for marketing teams and agencies.
Solitics
solitics.com
Solitics is a customer engagement platform that integrates data to enhance marketing strategies, allowing businesses to manage customer interactions effectively.
Screenful
screenful.com
Screenful provides visual dashboards and automated status reports for project management, integrating with tools like Jira, Trello, and Asana.
VWO
vwo.com
VWO is a web testing and conversion optimization platform that helps businesses enhance user experience through analytics and experimentation tools.
Reportei
reportei.com
Reportei app creates social media and digital marketing reports and dashboards quickly, integrating data from various platforms for easy analysis.
Oviond
oviond.com
Oviond is a digital marketing platform that automates reporting and integrates various data sources for efficient campaign analysis and performance tracking.
Databox
databox.com
Databox is a business analytics platform that centralizes data, allowing users to create custom dashboards, track goals, and analyze performance from multiple sources.
Factors.AI
factors.ai
Factors.AI integrates multiple data sources for B2B marketers, providing insights into marketing performance and customer behavior to enhance ROI and streamline analysis.
Supermetrics
supermetrics.com
Supermetrics automates the transfer of marketing data from various platforms to analytics and reporting tools, enabling better decision-making and streamlined reporting.
Newzoo
newzoo.com
Newzoo Expert is a data platform providing insights on gaming trends, player behavior, and market analytics across PC, console, and mobile games.
GoSquared
gosquared.com
GoSquared is a sustainable email marketing platform that helps users create more effective email campaigns and grow their audiences.
Improvado
improvado.io
Improvado is a marketing analytics platform that automates data collection and analysis from over 500 sources, providing insights and customized solutions for enterprises.
RedTrack
redtrack.io
RedTrack is an analytics platform that provides real-time conversion data and performance insights for marketers, helping optimize advertising campaigns across various channels.
Mouseflow
mouseflow.com
Mouseflow is a behavior analytics tool that enables users to analyze website visitor interactions through session recordings, heatmaps, funnels, and form analytics.
Albacross
albacross.com
Albacross is a B2B lead generation tool that identifies website visitors and provides insights to engage potential customers and optimize sales strategies.
DashThis
dashthis.com
DashThis is a digital marketing reporting tool that integrates with over 30 data sources and allows users to create customizable dashboards without coding.
Octane11
octane11.com
Octane11 is a B2B analytics platform that integrates and analyzes marketing, sales, and product data to improve performance and insights for enterprises.
Act-On
act-on.com
Act-On is a marketing automation platform that helps businesses manage campaigns, engage customers, and analyze performance across multiple channels.
Vaizle
vaizle.com
Vaizle is a marketing analytics platform that helps users visualize data from multiple channels, generate reports, and analyze campaign performance for better decision-making.
Roistat
roistat.com
Roistat is an AI-powered marketing analytics app that analyzes advertising campaigns and integrates data from CRM and websites to improve budget allocation and revenue.
iSpot.tv
ispot.tv
iSpot.tv measures and analyzes the performance of TV and streaming ads, providing real-time insights to optimize campaigns and connect ad exposure to business outcomes.
Xeno
getxeno.com
Xeno is an AI-driven CRM that helps retailers boost repeat sales by personalizing marketing campaigns through various channels.
Metrics Watch
metricswatch.com
Metrics Watch is an email-based marketing reporting tool that delivers analytics reports and dashboards for SEO, PPC, SEM, and social media directly to clients.
Gamesight
gamesight.io
Gamesight is a platform for gaming publishers to analyze marketing data, engage influencers, and improve community building and performance metrics.
Coupler.io
coupler.io
Coupler.io is a no-code data integration and analytics platform for automating data flows and reporting from various sources like Google Sheets and Salesforce.
Magnetiq
magnetiq.io
Magnetiq is a launch management app that organizes contacts, events, email campaigns, digital showrooms, and online newsrooms.
EasyInsights
easyinsights.ai
EasyInsights combines ad costs, app analytics, website conversions, and CRM data to automate data analysis and reporting for marketing teams.
Keitaro Tracker
keitaro.io
Keitaro Tracker is a self-hosted tool for tracking and optimizing digital marketing campaigns, allowing users to analyze performance and manage data securely.
Windsor.ai
windsor.ai
Windsor.ai is a marketing data attribution platform that integrates data from over 300 sources for analysis and reporting across various tools and warehouses.
Airbridge
airbridge.io
Airbridge is a mobile measurement platform that provides attribution, analytics, and audience management tools for optimizing app growth and marketing effectiveness.
Swydo
swydo.com
Swydo is a reporting platform that consolidates data from various sources to create customizable marketing reports and dashboards for digital marketers.
Shopstory
shopstory.ai
Shopstory automates marketing for online shops, reducing costs and enhancing SEA & SEO performance while managing keyword research.
Otterfish
otterfish.com
Otterfish helps SMEs create and manage Facebook and Instagram ads easily, offering features like ad creation, audience testing, and performance tracking.
Mandala AI.
mandalasystem.com
Mandala AI is an online tool that monitors channels to provide insights on market trends, consumer behavior, and competitor analysis for businesses.
Marketing Evolution
marketingevolution.com
Marketing Evolution centralizes marketing programs, enabling cross-channel investment tracking and performance analysis to optimize strategies and improve customer engagement.
CleverTap
clevertap.com
CleverTap is a customer engagement platform offering tools for mobile app analytics, user retention, and personalized marketing across various channels.
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