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Singular is a comprehensive marketing analytics platform designed to help businesses track user behavior, measure return on investment (ROI), and optimize marketing campaigns. It provides robust tools for integrating with various platforms, such as React Native, to enhance user analytics and tracking capabilities. Singular supports key features like event tracking, revenue tracking, and uninstall event tracking, which are crucial for understanding user interactions and optimizing marketing strategies.

One of Singular's strengths is its ability to handle custom user IDs, enabling businesses to associate user-specific data with their analytics. Additionally, it supports SKAdNetwork for iOS, which enhances app tracking transparency. Singular also facilitates deep linking, capturing passthrough data for further analysis and campaign optimization. The platform allows for the configuration of tracking authorization timeouts, ensuring flexibility in managing data collection.

Singular's analytics capabilities are particularly useful for businesses aiming to refine their marketing efforts. By integrating Singular with mobile apps, companies can gain valuable insights into user behavior, helping them refine their marketing strategies and improve campaign effectiveness. This makes Singular a valuable tool for businesses seeking to enhance their digital marketing analytics and optimization efforts.

The key to success for today's marketers is understanding exactly where and how to invest their next ad dollar. Singular powers marketers to do just that by providing a complete view of marketing ROI with next-gen attribution, full-funnel marketing data, and best-in-class fraud prevention. With Singular you are able to - Measure and report on all the channels you work with: Measure cross-platform performance across apps, web, SMS, referrals, email, and TV with Singular’s open integration framework. - Analyze ROI by combining attribution with leading cost aggregation: Powerful data connectors meet attribution to unlock marketing performance for every campaign, publisher, creative, and keyword. - Track and analyze across the entire user lifecycle: Capture your entire user journey to report on acquisition and re-engagement across platforms with deep links, web-to-app, and cross-device attribution. - Block more fraud with best-in-class fraud prevention: Keep your ad budgets focused on real users and avoid misreporting with more detection methods and pre-attribution fraud rejection. - Monitor a single managed pipeline for analysis-ready marketing data: Load attribution, ad spend, creatives, bids, and ad monetization data directly to Redshift, Snowflake, BigQuery, and more. Singular works with some of the biggest mobile app publishers in the world, including Lyft, Twitter, Rovio, King and LinkedIn.

Categories:

Business

Marketing Analytics Software

Mobile Attribution Platforms

API Management Tools

ETL Tools

Click Fraud Software

Website: singular.net

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