Marketing Analytics: best apps and software

Clickvoyant

Clickvoyant is a marketing analytics app that enables users to generate insights from raw data, helping small businesses optimize their marketing strategies and performance.

Digtective

Digtective helps marketers track ad conversions and optimize performance without third-party cookies, integrating with CRM for accurate revenue measurement.

Paragone

Paragone is a performance marketing platform that consolidates social media ads and analytics, helping businesses optimize campaigns and boost revenue efficiently.

GreyMetrics

GreyMetrics aggregates marketing data from over 20 platforms, generating automated reports and dashboards for digital agencies to enhance data analysis and reporting efficiency.

Apteco

Apteco is a data analytics platform that helps organizations manage and analyze multi-channel marketing data for better decision-making and customer engagement.

Wizaly

Wizaly app analyzes marketing channel performance to help users optimize campaigns and improve ROI through data-driven insights.

Rockerbox

Rockerbox helps marketers analyze the effectiveness of marketing channels and optimize strategies through advanced attribution and customer journey insights.

wecantrack

wecantrack is an app that consolidates sales data from affiliate networks, integrates with marketing tools, and provides tracking and reporting for optimizing affiliate campaigns.

HOQU

HOQU is a performance marketing platform for managing, tracking, and optimizing online advertising campaigns based on conversions.

Invoca

Invoca is a platform that connects marketing and sales teams to track calls and optimize the sales process to increase revenue and improve customer experiences.

PathFactory

PathFactory enhances B2B content engagement and intelligence, offering personalized experiences and analytics to improve buyer journeys and support Account-Based Marketing.

Flowsery

Privacy-first web analytics for tracking traffic, funnels, customer journeys, goals, campaigns, and revenue without cookies.

Adgrow

Adgrow is a B2B SaaS app that automates creation, optimization, and tracking of e-commerce ad campaigns across channels, providing analytics, reporting, and centralized campaign management.

Adspo

Adspo helps users create and manage ads by tracking high-converting creatives, analyzing performance metrics, and optimizing online campaigns.

AvidTrak

AvidTrak helps businesses track phone leads and optimize marketing campaigns through detailed attribution and integration with CRM and analytics tools.

Kendal

Kendal is an AI-driven social media assistant that helps create customized posts and art for your brand quickly and easily.

Supametric

Supametric is a tracking platform for agencies and media buyers that automates data management, reporting, and provides instant alerts for client metrics.

Overtracking

Overtracking is a web analytics tool that operates without cookies, ensuring compliance with GDPR, CCPA, and PECR as a privacy-focused alternative to Google Analytics.

LeadCenter.AI

LeadCenter.AI is an AI-powered platform for financial advisors that automates sales and marketing processes to enhance lead management and customer insights.

Jepto

Jepto is a digital marketing platform that uses machine learning to analyze marketing data, automate anomaly detection, and monitor advertising spend across various platforms.

Zartico

Zartico provides data-driven insights and analysis for tourism, helping organizations optimize marketing and measure visitor economy impacts through its Integrated Data Model.

heyBooster

heyBooster is a data analytics tool for eCommerce that helps identify marketing issues and revenue growth opportunities through advanced AI analysis.

Growify

Growify is a marketing automation app that streamlines campaign management, allowing businesses to schedule and deploy marketing efforts efficiently while providing data analytics.

Weberlo

Weberlo is an online platform that provides marketing tools for real-time tracking and PPC attribution, focusing on cookieless methods for accurate ad performance monitoring.

Clarivoy

Clarivoy provides analytics tools for automotive marketers, focusing on sales attribution and data integration to optimize marketing campaigns and improve customer engagement.

NestAds

NestAds is a Shopify app that helps merchants track ad performance and customer journeys across platforms, enabling data-driven marketing decisions to enhance ROAS.

Adverity

Adverity is a data management platform that integrates and automates the collection, transformation, and analysis of data from various sources for improved business insights.

CaliberMind

CaliberMind is a platform that integrates customer data and analytics to help businesses optimize marketing strategies and improve customer engagement.

Decile

Decile is an analytics platform for ecommerce brands that analyzes customer data to improve marketing strategies and enhance customer engagement.

Lifesight

Lifesight is a marketing intelligence platform that analyzes data in real-time, integrating reports to enhance decision-making and optimize marketing strategies.

Lebesgue

Lebesgue is an AI-powered marketing analytics tool for e-commerce, helping improve marketing strategies by analyzing performance metrics and providing actionable insights.

TruLata

TruLata helps local service businesses manage websites, ads, content, email, and lead tracking from one dashboard.

Callibri

Callibri tracks and manages leads from calls, chats, forms, and ads, with tools for communication, analytics, attribution, and sales funnel automation.

Swishiy

Swishiy audits Google Ads performance and tracking to identify attribution gaps, conversion issues, and potentially wasted ad spend.

dolv

AI workspace that connects CRM, marketing, sales, analytics, and content tools to plan, execute, and measure go-to-market work, with approval controls for external actions.

Voris

Voris tracks how AI assistants mention brands and drive website visits, conversions, and revenue, combining AI visibility data with privacy-focused web analytics.

GalaxiQ

AI-powered marketing platform for planning campaigns, generating content, analyzing performance, managing customer journeys, and coordinating activities across marketing channels.

SegMetrics

SegMetrics provides full-funnel marketing analytics and accurate cross-platform attribution, tracking customer lifetime value and campaign performance across channels and CRMs.

Toffu AI

Toffu AI automates B2B SaaS marketing: runs PPC and SEO, analyzes performance and competitors, publishes content, tracks trends, all via chat or Slack.

OptiKPI

OptiKPI is a CRM and marketing automation platform for the iGaming industry, enabling operators to manage customer engagement and retention using real-time data and analytics.

ClickMagick

ClickMagick is a link tracking tool that offers analytics, A/B testing, and traffic optimization for online marketers and businesses, enhancing campaign performance and conversion rates.

Bucksense

Bucksense is a digital advertising platform that helps marketers manage and optimize ad campaigns with advanced targeting, analytics, and performance tracking tools.

illumin

Illumin is a programmatic advertising platform that automates campaign management, targeting, and analytics across multiple digital channels for marketers.

Mediahawk

Mediahawk provides call tracking and marketing analytics to help businesses measure the effectiveness of their campaigns and optimize marketing strategies.

Analytic Index

Analytic Index aids agencies and brands in enhancing e-commerce growth through analytics and consultation for improving search performance and optimizing campaigns.

TrackRight

TrackRight is a tool for tracking local SEO and leads, providing analytics, reporting, and campaign performance insights for effective digital marketing management.

OptiMine

OptiMine Insight is a cloud-based platform that measures cross-channel performance of marketing channels and ads, both offline and online.

Roivenue

Roivenue is an analytics and optimization tool for ecommerce that helps marketers improve revenue by analyzing and attributing marketing campaigns.

Adentro

Adentro is a marketing platform that tracks in-store visits and customer behavior, helping businesses target advertising and measure its impact on sales.

DISQO

DISQO is a platform that measures advertising effectiveness, providing insights into customer experiences and campaign performance across multiple channels.

Measured

Measured is an analytics app that quantifies the impact of media on performance, helping brands improve marketing efficiency through data-driven insights.

Dreamdata

Dreamdata is a B2B revenue attribution platform that analyzes customer journeys and integrates data to optimize marketing efforts and improve ROI.

ReportGarden

ReportGarden is a reporting and analytics platform for agencies, automating client reports and data dashboards across various marketing channels.

TrackAd

TrackAd consolidates advertising, web, app, and business data to analyze attribution, measure campaign performance, and guide marketing investment decisions.

Marilyn

Advertising automation platform for managing digital campaigns, budgets, analytics, reporting, and integrations across search engines, social networks, and marketplaces.

PrimeGate

PrimeGate is a cloud platform for CRM, telephony, call tracking, customer communications, lead management, AI assistance, and marketing analytics.

XWAY

XWAY helps Wildberries and Ozon sellers manage advertising, automate bids, analyze sales and competitors, optimize product listings, and track marketplace performance.

click.ru

click.ru helps businesses, agencies, and freelancers manage online advertising, analyze campaigns, optimize performance, create reports, and coordinate marketing tasks and payments.

eLama

eLama manages online advertising campaigns across multiple platforms, with shared billing, analytics, reporting, automation, and related marketing tools.

Alytics

Tracks and analyzes marketing performance across channels, including calls, links ad spend to leads and sales, and automates campaign optimization.