DISQO

DISQO is a comprehensive advertising effectiveness measurement platform designed to help marketers understand the impact of their campaigns across various channels. It provides a unified view of ad performance, connecting ad exposure, brand sentiment, and digital behaviors to measure incrementality. This platform supports cross-platform measurement, allowing users to track performance across social, TV, digital, and commerce media, eliminating gaps and blind spots.

Key features of DISQO include the ability to measure both brand and performance outcomes, such as awareness, favorability, web lift, search lift, and commerce activity. It offers real-time insights, enabling users to optimize campaigns on the fly. The platform also provides expertise through hands-on guidance and self-service insights, allowing users to tailor strategies to achieve their goals.

By leveraging first-party data and deterministic measurement, DISQO empowers brands, publishers, agencies, and market researchers to gain actionable insights into consumer behavior and ad effectiveness. This helps users make informed decisions, plan smarter, and maximize advertising impact across the customer journey.