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Lead Recorder is a lead tracking and marketing attribution tool that helps businesses identify where website leads come from. It connects form submissions, phone clicks, email interactions, and appointment bookings with the relevant advertising campaign, search term, referral source, or marketing channel.
The platform provides lead source tracking, form tracking, phone click tracking, page journey reports, and individual lead records instead of anonymous traffic sessions. Users can review the pages a visitor viewed before converting, see time spent on each page, and monitor leads from sources such as Google Ads, organic search, social media, referrals, and direct traffic.
Lead Recorder can be added to websites with a single script tag and supports platforms including WordPress, Webflow, Squarespace, Wix, Shopify, Framer, and other sites that allow custom header code or Google Tag Manager. It also supports UTM parameters, referrer data, landing page information, click-to-call events, mailto links, and bookings through compatible scheduling platforms. Shareable lead feeds and reporting features make it suitable for business owners, marketing agencies, and freelance web designers who need a clear view of website conversions and marketing performance.
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