Lebesgue

Lebesgue is a comprehensive marketing analytics tool designed to help eCommerce businesses optimize their digital marketing strategies. It centralizes key metrics from platforms like Google Ads, Facebook Ads, and Instagram Ads, providing real-time benchmarks to compare performance against industry standards. This allows users to track click-through rates, conversion rates, and other critical metrics, identifying areas for improvement and measuring the impact on customer acquisition costs and return on ad spend.

One of Lebesgue's standout features is its competitor analysis capability, which enables users to monitor up to three competitors' brand awareness and growth on social networks like Facebook, Instagram, and TikTok. It also provides insights into competitors' ad strategies, including ad posting frequency and underperforming content, helping businesses refine their own marketing approaches.

Lebesgue incorporates AI-driven tools, such as a copy creator that crafts high-converting content based on market trends and competitor analysis. This feature helps eliminate writer's block by suggesting ad copy aligned with the user's brand voice. Additionally, Lebesgue measures customer lifetime value (CLTV) for each marketing channel, allowing businesses to identify profitable customer segments and optimize their marketing strategies for better ROI.

The app offers a range of integrations, including Shopify and WooCommerce, and supports insights from platforms like LinkedIn, Pinterest, and Twitter. Features include trend and outlier detection, funnel analysis, ad account red flags, market benchmarks, cohort analysis, and ad price forecasting. By leveraging these capabilities, businesses can streamline their marketing efforts, enhance campaign performance, and make data-driven decisions to drive growth.