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Marilyn is an internet advertising automation platform for managing digital campaigns, analytics, budgets, and performance reporting in one workspace. It brings together advertising data from search engines, social networks, and marketplaces, including Yandex Direct, VK Ads, Ozon, and Wildberries, while supporting integrations with analytics systems, CRM platforms, call-tracking services, and custom solutions through REST API.
The platform includes automated bid management based on performance goals, campaign scheduling, daily budget balancing, media planning, UTM tagging, cross-negative keyword management, custom metrics, and multi-project dashboards. Users can monitor sales funnels, track key performance indicators, create scheduled reports, visualize campaign data, and automate routine advertising tasks. Marilyn is designed for advertisers, marketing teams, and digital agencies that need centralized campaign management, cross-channel analytics, and tools for optimizing online advertising workflows.
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