Zartico

The Zartico Destination Operating System® (ZDOS®) features our proprietary Integrated Data Model™ comprising the highest frequency and highest resolution geolocation, spending, and event data for both residents and visitors, and all event types. Combined with destination occupancy, marketing performance, and our team of strategic advisors, over 200 destinations across the country trust Zartico to deliver clear insights creating better outcomes. Founded in 2019, Zartico was created to solve the world’s toughest challenges facing tourism to benefit communities by improving the resident quality of life and visitor experience while facilitating organizational change within the tourism industry. We’re on a mission to empower organizations to be better stewards of the world’s destinations through improved data intelligence and decision-making. The ZDOS® provides unique insights, baselines, benchmarks, and indices by which DMOs can measure their success and provide outcomes that will benefit their stakeholders and communities. In order to help our partners successfully manage their destinations, we have introduced the Five Foundations of a Contemporary Destination Organization to measure and understand the true impact of the visitor economy beyond the antiquated marketing-focused KPI. Over 200+ Zartico partners are currently using this integrated set of best practices to improve strategic planning, operational excellence, stakeholder engagement, and alignment and ultimately lead their visitor economies to greater levels of success.