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Top Marketing Analytics Software

Marketing analytics software comprises tools and processes that empower organizations to assess and oversee their marketing initiatives by measuring performance. In essence, these solutions streamline and enhance a business's marketing strategies and activities. By leveraging marketing analytics software, businesses can elevate their return on investment (ROI) through the identification of effective marketing methods, allowing for adjustments in campaigns to maximize conversions and sales. This type of software considers marketing efforts across diverse channels and target audiences, spanning email marketing, social media, digital advertising, and web analytics. Typically available as a standalone solution, marketing analytics software integrates campaign data through connections with a company's marketing technology stack, including marketing automation software, CRM software, digital advertising software, and digital analytics software. However, some all-in-one marketing platforms, like certain marketing automation products, come equipped with built-in reporting features.

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Hubspot

Hubspot

hubspot.com

HubSpot offers a full platform of marketing, sales, customer service, and CRM software — plus the methodology, resources, and support — to help businesses grow better. Get started with free tools, and upgrade as you grow. With Marketing Hub, all your marketing tools and data are on one easy-to-use,...

Salesforce

Salesforce

salesforce.com

Salesforce.com, inc. is an American cloud-based software company headquartered in San Francisco, California. It provides (CRM) customer relationship management service and also sells a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and ap...

Mailchimp

Mailchimp

mailchimp.com

Mailchimp is an American marketing automation platform and email marketing service. The platform is the trading name of its operator, Rocket Science Group, an American company founded in 2001 by Ben Chestnut and Mark Armstrong, with Dan Kurzius joining at a later date. "Mailchimp, named after their ...

SEMrush

SEMrush

semrush.com

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for com...

Microsoft Dynamics 365

Microsoft Dynamics 365

microsoft.com

Learn how to be more agile with Dynamics 365, the only portfolio of intelligent business applications that empowers everyone to adapt and innovate.

Klaviyo

Klaviyo

klaviyo.com

Klaviyo powers smarter digital relationships with an intelligent marketing automation platform that is fueled by all of your customer and designed from day one for scale. Built on a flexible, real-time database that centralizes all your customer data — from your entire tech stack, for any length of ...

CallRail

CallRail

callrail.com

CallRail makes it easy for businesses of all sizes to turn more leads into better customers. Serving more than 200,000 businesses and integrating with leading marketing and sales software, our marketing analytics and business communications solutions deliver real-time insights that help our customer...

Looker

Looker

looker.com

Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—...

Constant Contact

Constant Contact

constantcontact.com

Constant Contact, Inc. is an online marketing company, headquartered in Waltham, Massachusetts, with additional offices in Loveland, Colorado; and New York, New York. The company was founded in 1995 and was later sold to Endurance International in 2015.

Nielsen

Nielsen

nielsen.com

The Nielsen Corporation, self-referentially known as The Nielsen Company, and formerly known as ACNielsen or AC Nielsen, is a global marketing research firm, with worldwide headquarters in New York City, United States. Regional headquarters for North America are located in Chicago.

Zoho Marketing Automation

Zoho Marketing Automation

zoho.com

Marketing automation software for faster business growth. Zoho MarketingHub is an all-in-one marketing automation software that helps you successfully manage your marketing activities across multiple channels. Generate more leads, convert them to customers, and retain them longer.

Funnel

Funnel

funnel.io

Funnel is the leading marketing data hub designed to help marketing teams own their performance. Funnel takes care of the boring stuff and heavy lifting, so you can focus on the juicy bits: discovering how your marketing can improve. With Funnel you can connect data from any marketing platform, stor...

AgencyAnalytics

AgencyAnalytics

agencyanalytics.com

AgencyAnalytics is the only reporting platform designed specifically for marketing agencies. The easy-to-use platform saves you time, improves reporting processes, and impresses your clients with insightful reports and live, customizable marketing dashboards that showcase your full marketing impact....

Whatagraph

Whatagraph

whatagraph.com

Marketers have multiple marketing sources, hundreds of running campaigns, and clients or stakeholders to manage and report to. It's a struggle to connect all the data, process it, discover insights, and demonstrate their ROI. Whatagraph is an intuitive all-in-one marketing data platform that easily ...

Databox

Databox

databox.com

Databox is an easy-to-use business analytics platform for growing businesses. It lets you easily centralize your data so you can view your entire company's health in one place. Then it helps you use your data to make better decisions and improve your company's performance. We took all the powerful a...

Geckoboard

Geckoboard

geckoboard.com

Geckoboard is a hassle-free tool for building and sharing real-time business dashboards. Designed to help team leads surface live data for their team and across their organization, Geckoboard integrates directly with over 80 different tools and services to help you pull in your data and get a profes...

Factors.AI

Factors.AI

factors.ai

Factors.AI helps B2B SaaS marketers amplify marketing ROI, save time and effort on routine analysis, and give critical insights into marketing activities impacting pipeline/revenue. Firstly, Factors brings together all data silos- website visitor data, CRM, Ads platform, Clearbit, and Search Console...

Reportei

Reportei

reportei.com

Create Social Media and Digital Marketing Reports and Dashboards in just 3 seconds. See all your main indicators from Instagram, Facebook, Meta Ads, YouTube, TikTok, LinkedIn, Google Analytics, Google Ads, Mailchimp, Hotmart, RD Station, Active Campaign, PhoneTrack, Search Console, Google My Busine...

SALESmanago

SALESmanago

salesmanago.com

SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global bran...

HoneyStack

HoneyStack

hockeystack.com

HockeyStack is the leading analytics & attribution platform for B2B. HockeyStack connects with all your platforms, cleans your data, and allows you to measure what's driving pipeline and visualize buyer journeys. End-to-End SaaS Analytics. HockeyStack is a SaaS analytics tool that unifies marketing,...

Supermetrics

Supermetrics

supermetrics.com

All your marketing data, wherever you need it. Supermetrics streamlines the delivery of data from 100+ sales and marketing platforms into the analytics and reporting tools marketers use to make better decisions. With Supermetrics, businesses can aggregate siloed data from marketing and sales platfor...

Vaizle

Vaizle

vaizle.com

Vaizle is a marketing analytics suite designed to empower marketing managers and marketing agencies. It helps companies visualize complex marketing analytics data and make data-driven, informed decisions. The suite offers a set of features for social media and ad analytics that make the day-to-day l...

Magnetiq

Magnetiq

magnetiq.io

Magnetiq - the world's best launch management software. Manage contacts, events, fashion shows, email campaigns, digital showrooms, online newsrooms.

Otterfish

Otterfish

otterfish.com

Otterfish is the easiest way to create and run Facebook Ads and Instagram Ads. We have built it especially for SMEs that struggle to find time or skills for Digital Marketing, Otterfish makes it so easy anyone in your team can run high performing Ads! The software offers features such as ad creation...

Sprinklr

Sprinklr

sprinklr.com

Sprinklr Service is a cloud-native unified customer service platform powered by AI that enables seamless customer & agent experience across 30+ digital, social and voice channels, and delivers real-time actionable & scalable insights – eliminating the need for any other point solution. * Enables c...

DashThis

DashThis

dashthis.com

If you're looking for a digital marketing reporting tool with JUST the features you need, and no complicated "extra" stuff, DashThis is for you! We integrate with over 30+ data sources, and for everything else, there's our nifty CSV File Manager that helps you add any other data you might want to ha...

CallTrackingMetrics

CallTrackingMetrics

calltrackingmetrics.com

CallTrackingMetrics is a global conversation analytics provider giving marketers data to make confident strategy decisions. Over 100,000 users, including The Washington Post, Verizon Connect, and ServiceMaster, rely on CTM to make data-driven advertising decisions. CTM integrates with core tools mar...

MoEngage

MoEngage

moengage.com

MoEngage is an insights-led customer engagement platform trusted by over 1,200 global consumer brands such as Ally Financial, McAfee, 7-Eleven, Samsung, Flipkart, Domino’s, Nestle, Deutsche Telekom, Airtel, and more. Digital-first and Enterprise brands from 35+ countries use MoEngage to power digita...

Terminus

Terminus

terminusplatform.com

The old way of doing things isn’t working anymore. And, you can’t afford to fall behind. B2B strategies have evolved and the rules to the game have changed. You need the platform, the experts and the tactical playbooks to get you where your business needs to be, especially with the increased pressur...

ROI Hunter

ROI Hunter

roihunter.com

ROI Hunter is a product performance management (PPM) platform. The platform enables retailers to understand how their individual products perform throughout the product life cycle, allowing them to maximise their margins by making better, more informed decisions. Common retail operating structures (...

Ascent360

Ascent360

ascent360.com

Ascent360 is a Data Driven Marketing Automation Platform that gives you a 360-degree view of your customers and enables you to accelerate your sales and maximize customer retention through cleansed data, segmented audiences and personalized, automated campaigns. It's never been easier to turn your c...

Mandala AI.

Mandala AI.

mandalasystem.com

Mandala Analytics is an accessible online listening and monitoring tool designed to provide valuable and actionable insights for businesses of all kinds and sizes. The system constantly monitors millions of channels daily and captures billions of mentions from all continents and languages by using a...

EasyInsights

EasyInsights

easyinsights.ai

Combine Ad costs & clicks, app analytics, website conversions and CRM data to get the complete picture of your marketing performance. Laser focus on revenue generation and profitability by automating tedious data transformation tasks to generate insights. Automate your data push to any BI tool, just...

Metrics Watch

Metrics Watch

metricswatch.com

Email-based marketing reporting tool. Analytics, SEO, PPC, SEM, or social media reports & dashboards sent via email to your clients. And it's NOT a PDF or a link!

Marketing Evolution

Marketing Evolution

marketingevolution.com

We empower marketers to take action. Marketing Evolution helps you integrate and centralize all of your marketing programs, enabling you to track your cross-channel marketing investments from upper funnel awareness to lower funnel conversions, understand incremental media effectiveness, and track yo...

ProQuo AI

ProQuo AI

proquoai.com

ProQuo AI is an AI-powered brand management platform where marketers can generate their brand strategy, test creative assets and monitor brand performance – all in real-time. ProQuo interacts with consumers daily and measures how they really feel about your brand, competitors and category. ProQuo’s ...

GAannotations

GAannotations

gaannotations.com

Automate your Google Analytics Annotations with GAannotations and add the missing pieces to the puzzle with manual annotations or upload bulk annotations via API, CSV, and Automations. Annotations for GA4 and Universal Analytics supported!

Dataslayer

Dataslayer

dataslayer.ai

DIGITAL MARKETING REPORTING MADE EASY. Import all your Digital MK data into Google Sheets, Data Studio, Business Intelligence platforms (Power BI, Tableau, Qlik, JSON) and BigQuery in seconds. The best Supermetrics alternative.

Lexer

Lexer

lexer.io

The Lexer Customer Data and Experience Platform (CDXP) serves as your all-in-one hub for insight-driven marketing, sales, and customer service. With an enriched single customer view, maintained in real-time and accessible across all platforms, you can genuinely understand and engage customers to dri...

Oviond

Oviond

oviond.com

Digital Marketing dashboards & reporting your clients will love in under 5 minutes. Showcase your marketing agency's value while optimizing client ROI with automated, fully customizable cross channel digital marketing dashboards and reports.

Woopra

Woopra

woopra.com

Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports ...

Solitics

Solitics

solitics.com

Solitics is an innovative customer engagement platform specializing in Visitor activation, Customer engagement and state-of-the-art Aanalytics suite. The platform enables B2C brands to automate, personalize and fully manage their customer life cycle, implementing most ambitious vision and driving gr...

Octane11

Octane11

octane11.com

Octane11 is a B2B-focused data analytics and collaboration platform that connects paid, owned, and earned marketing, sales, and product usage data to drive real business results. We help B2B enterprises with $100M+ in revenue to integrate, enrich, and analyze data across teams, and compare performan...

GoSquared

GoSquared

gosquared.com

The world's first sustainable email marketing platform. Switch from MailChimp to send better email camaigns, grow your audience, and restore the planet.

CleverTap

CleverTap

clevertap.com

CleverTap is a SaaS based customer lifecycle management and mobile marketing company headquartered in Mountain View, California. Founded in May 2013, it provides mobile app analytics and user engagement products to more than 8,000 including Sony, Vodafone, Carousell, DC Comics, Go-Jek, BookMyShow, a...

Attribution

Attribution

attributionapp.com

Attribution is the most complete and easy to implement multi-touch attribution solution. See your spend, visits, conversions, revenue and return on ad spend (ROAS) all in one simple view. Integrates cost and autotags most major ad platforms including Facebook, Google, Quora, Linkedin and Adroll. Con...

Nugit

Nugit

nugit.co

Nugit is an automated Data Storytelling Platform, going beyond a dashboard, helping to enable people to sift through overwhelming and complex data to find the insights and opportunities within. Nugit is able to provide these insights through data storytelling at scale, so it's immediately able to be...

Mouseflow

Mouseflow

mouseflow.com

Mouseflow is a behavior analytics tool used by more than 210.000 digital marketing, UX, Product, Startups and Enterprise clients to optimize their website experiences. With Mouseflow, you can: • Find out what happens between your visitors' clicks by watching video recordings of their sessions. • Bui...

WebEngage

WebEngage

webengage.com

WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with their users across various digital channels. With its comprehensive suite of tools and solutions, WebEn...

xiQ

xiQ

xiqinc.com

xiQ’s Personality-driven Sales and Marketing Platform™ combines neuroscience, psychology, and AI to understand the buyers’ mindset and the factors that influence their purchasing decisions. Our award-winning, proprietary AI platform delivers personality insights, comprehensive account intelligence, ...

SuprSend

SuprSend

suprsend.com

SuprSend is a powerful notification infrastructure that streamlines your product notifications with an API-first approach. Create and deliver transactional, crons, and engagement notifications on multiple channels with a single notification API. What you get with SuprSend? - Multi-tenant support for...

Arena Calibrate

Arena Calibrate

calibrate.thearena.ai

Arena Calibrate provides comprehensive cross-platform reporting software paired with expert white-glove data & Business Intelligence support. We help businesses, marketing teams, and agencies reach the full insight potential of their Advertising, Sales, Email, CRM, Web, and Analytics data. The solut...

Emarsys

Emarsys

emarsys.com

Emarsys, now an SAP company, empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from le...

Act-On

Act-On

act-on.com

Act-On Software provides solutions that empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher custom...

Improvado

Improvado

improvado.io

Improvado is an enterprise-oriented marketing analytics platform that helps businesses at every stage of the marketing data journey, from collecting to translating it into business-ready insights. Automatically gather data from 500+ marketing and sales-specific sources (CRMs, paid ads, social media,...

Keen

Keen

keen.io

Keen.io is the complete event data management solution. Our platform can handle all aspects of your event data management, from collection to application. Stream, store, query, and present your data all in one place and get a competitive advantage over the competition. Keen allows you to get a true ...

Reeport

Reeport

reeport.io

Reeport helps building smart data reports and share them through Excel, Power Point, PDF and more.

Roistat

Roistat

roistat.com

Roistat is a marketing analytics system powered by AI, which analyzes all your advertising campaigns down to the profit. Roistat collects data from customers' CRM system, advertising channels, and their site. In seconds, Roistat builds reports according to 40+ business metrics, which provide marketi...

Growth Channel

Growth Channel

growthchannel.com

Growth Channel generates personalized growth marketing plans with clear personas, funnels, and data-driven growth strategies. Powered by GPT-3 technology.

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