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Top Account-Based Analytics Software - Nigeria

Account-Based Analytics software offers a comprehensive set of metrics specifically designed to analyze the effectiveness of an organization's account-based marketing (ABM) strategy. These metrics include key indicators such as the percentage of target accounts reached and lead-to-account mapping. ABM strategies are highly valuable for businesses as they enable marketing teams to allocate their resources towards prospects with a higher likelihood of conversion. By leveraging Account-Based Analytics tools, marketing teams can thoroughly evaluate the performance of their ABM strategy, ensuring that they are effectively targeting the right prospects. This software also plays a crucial role in informing future ABM strategies, allowing teams to continuously refine and optimize their approach. Additionally, marketing teams rely on Account-Based Analytics software to assess the quality of leads generated through their ABM initiatives, enabling them to make data-driven decisions and enhance the overall effectiveness of their marketing efforts.

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Hubspot

Hubspot

hubspot.com

HubSpot offers a full platform of marketing, sales, customer service, and CRM software — plus the methodology, resources, and support — to help businesses grow better. Get started with free tools, and upgrade as you grow. With Marketing Hub, all your marketing tools and data are on one easy-to-use, powerful platform. You’ll save valuable time and get all the context you need to provide a personalized experience that attracts and converts the right customers at scale. Plus, marketers can keep data at the center of everything they do because Marketing Hub is built as part of the HubSpot CRM platform. When using the full CRM platform, marketers can achieve unparalleled alignment with sales to prove ROI and validate investments. Whether it’s strategies, services, or software — HubSpot allows you to scale your company, not complexity. HubSpot has everything you need to grow better.

Salesforce

Salesforce

salesforce.com

Salesforce.com, inc. is an American cloud-based software company headquartered in San Francisco, California. It provides (CRM) customer relationship management service and also sells a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and application development. In 2020, Fortune magazine ranked Salesforce at number six on its 'List of Top 100 companies to work for', based on an employee survey of satisfaction.

Signals

Signals

getsignals.ai

Signals is a lead generation and AI Platform that helps you know who is on your website, and leverage their behaviors, to engage with visitors who are ready to buy. We have already helped companies find thousands of qualified new contacts without visitors needing to fill out a form.

ZoomInfo

ZoomInfo

zoominfo.com

ZoomInfo (NASDAQ: ZI) is the go-to-market platform that helps businesses find, acquire, and grow their customers. ZoomInfo delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Businesses use its data and platform to increase efficiency, align sales and marketing teams, and consolidate technology stacks. It is a recognized leader in data privacy, with industry-leading GDPR and CCPA compliance and numerous data security and privacy certifications. Specialties: GTM platform, GTM strategy, sales intelligence, conversation intelligence, marketing intelligence, sales engagement, contact data, intent data, lead generation, improved prospecting, business information, business contacts, account-based marketing (ABM), data accuracy, database hygiene, and data orchestration.

Demandbase

Demandbase

demandbase.com

The Demandbase One Smarter GTM™ platform helps teams hit their revenue goals with fewer resources. It uses Account Intelligence, rich and reliable account-level insight, to help you orchestrate sales and marketing moves and inject relevance into every stage of the B2B buying journey. You'll get a single pane of glass that connects every source of intelligence and insight — and every sales and marketing play — so you spot opportunities earlier, engage with them more intelligently, and close deals faster. Create precise audiences using our Account Intelligence, your CRM and MAP data, intent signals, technographics, and more. Then leverage additional capabilities for greater precision and control: the only B2B advertising platform optimized to reach whole buying teams, increase website conversions with personalization, coordinate meaningful customer interactions across your ecosystem and channels, and measure how marketing and sales activities drive pipeline and revenue. Sellers can even leverage their CRM apps to get intelligent insights on contacts and companies and see Demandbase engagement and intent activity. With Demandbase One ABM/ABX/Sales Intelligence, you can coordinate all GTM touches for low-friction buying.

Terminus

Terminus

terminusplatform.com

The old way of doing things isn’t working anymore. And, you can’t afford to fall behind. B2B strategies have evolved and the rules to the game have changed. You need the platform, the experts and the tactical playbooks to get you where your business needs to be, especially with the increased pressure to be more efficient with every dollar. Terminus is a platform built for your success. It helps your team meet accounts throughout their entire lifecycle, you need a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. Our engine is built to drive ROI, minimize fraud, prioritize brand safety, and turn intent into relevant, actionable insight for GTM teams.

Metadata

Metadata

metadata.io

Metadata eliminates manual and repetitive work so B2B marketers can finally focus on strategy, creativity, and driving revenue.

Octane11

Octane11

octane11.com

Octane11 is a B2B-focused data analytics and collaboration platform that connects paid, owned, and earned marketing, sales, and product usage data to drive real business results. We help B2B enterprises with $100M+ in revenue to integrate, enrich, and analyze data across teams, and compare performance to industry benchmarks. Clients leverage Octane11’s out-of-the-box visualizations or deliver enhanced data to the BI tool, CDP, CRM, or other endpoint of their choice. Octane11 truly is the missing link in the B2B data stack that turns siloed data into actionable insights and improved performance at a fraction of the time and cost.

Warmly

Warmly

warmly.ai

Warmly is the first autonomous sales orchestration platform purpose built for SMB sized revenue teams. The platform orchestrates metadata from sales enablement tools, B2B intent, and enrichment tools to identify, track, and connect with website visitors who are ready to convert. By automatically aggregating data and integrating insights from various platforms, Warmly orchestrates the most effective next step to drive qualified conversations for the sales team. Warmly helps your revenue team spot in-market opportunities sooner. Progress them faster. And hit your pipeline goals quarter after quarter. Their AI Warm Leads Platform illuminates your pipeline by monitoring buying intent signals across your website, outbound and CRM. Then, they help you close that pipeline in warm, engaging ways. Further, their suite of free sales tools help your team connect better with prospects or customers in your Calendar and on Zoom with their award winning Essential Zoom App.

Folloze

Folloze

folloze.com

Folloze is on a mission to empower B2B marketing teams looking to respond to a new generation of B2B buyers by creating the industry's leading Buyer Experience Platform. Led by frontline marketers, revenue teams leverage Folloze to quickly and easily deliver engaging, data-driven experiences that meet buyers where they are with the information they need, all personalized to their own individual customer journey. Founded in 2013 by two marketing executives who observed how B2B buying and selling was changing firsthand, Folloze proudly serves some of the largest and most successful B2B brands today, including companies like Cisco, FireEye, Google, Okta, and Workday.

Mutiny

Mutiny

mutinyhq.com

Most Marketing teams can’t play a meaningful role in breaking through to target accounts because the 1:1 marketing strategies that work don’t scale, and what scales doesn’t work. Mutiny helps B2B companies generate pipeline and revenue from their target accounts through AI-powered personalized experiences, 1:1 microsites, and account intelligence.

Uberflip

Uberflip

uberflip.com

Uberflip lets you quickly create contextual content experiences at scale. Close deals faster by serving relevant content that better connects with your prospective customers. Content is the backbone of every go-to-market motion. If you want to stand out and build meaningful relationships with your prospects and customers, you’ll need to deliver personalized experiences by serving the right content at the right time. Experience Management - Centralize & organize content from various sources to personalize destinations in minutes. Content centralization and management are key for personalization. Uberflip is a single platform to centralize and organize all of your content. Uberflip integrates with third-party content platforms so you can effortlessly import, manage, and tag your assets. From there, your marketing, sales, and customer success teams have easy access to approved content and can start building incredible destinations for every campaigns and Digital Sales Rooms with a no-code drag-and-drop experience.. The result? Less content waste, faster campaign launches, and a sales team that’s empowered with the best content for their prospects. Key features: - Content integrations (blog, Wistia, Vimeo, YouTube, Vidyard, Brightcove) - Tag manager and smart filters - Uberflip Pages - Uberflip Sales Assist (Digital Sales Rooms) - SEO optimization Journey Acceleration - Create curated content destinations for every buyer – and engage them across all channels. Uberflip empowers you to drive content consumption with content recommendations that keep your visitors on-site. With robust marketing automation platform (MAP) integrations, every interaction with content can trigger the perfect next step to accelerate the customer journey. Improve your conversion rates and speed up time to revenue by delivering personalized content that reduces friction in the buyer's journey.

Madison Logic

Madison Logic

madisonlogic.com

Madison Logic empowers the largest and fastest-growing companies to convert their best accounts faster by finding and engaging throughout the customer journey with the most influential members of the buying committee. The ML Platform, a global multi-channel ABM media activation and measurement platform, enables marketers within enterprise organizations to leverage unique proprietary data to identify the accounts most likely to purchase, maximize engagement across multiple channels, and accelerate sales cycles to positively impact ROI.

RollWorks

RollWorks

rollworks.com

RollWorks, a division of NextRoll, offers ambitious B2B companies of any size an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by machine learning and an extensive account data foundation, the RollWorks platform helps you identify your target accounts, engage them with digital ads, web personalization, email signatures and sales automation, and finally, measure the effectiveness of your programs. RollWorks is an indispensable platform for marketing and sales teams large and small who believe that an account-based approach is just good B2B marketing. Get started today at www.rollworks.com.

AdDaptive Intelligence

AdDaptive Intelligence

addaptive.com

AdDaptive Intelligence is the leading provider of Account-Based Marketing and B2B intelligence. Our technology platform combines the power of big data and advertising automation to help B2B marketers define, reach and engage their ideal customers. By analyzing billions of data points in real-time, we are able to accurately connect validated offline business data to the online world and provide marketers with world-class solutions for B2B targeting and Account-Based Marketing in their digital advertising efforts.

Propensity

Propensity

propensity.com

Propensity is the only account-based marketing (ABM) platform built for small B2B growth teams. We make it easy to use intent data to create lists of in-market accounts and contacts, warm those contacts up with omnichannel ABM campaigns, and hand off a daily list of highly qualified leads to sales. The result is an automated, always-on, ABM engine that produces a flow of MQAs and 5X sales engagement compared with traditional B2B growth tactics Why Propensity? - Build an audience in 5 minutes, launch in <2 weeks - Unlimited account list creation with intent data - Fully enriched contacts for each account list - Weekly list of warmed up accounts and contacts for sales - Programmatic display ads - Marketing email distribution - Access to our librar y of ABM playbooks - AI Content Generator - Weekly meeting with Propensity CSM - Integrations including Hubspot and Salesforce - Record time ROI — 30 -180 days depending on your playbook Propensity Core Features: Playbook Library - Pre-built playbooks ranging from 30 to 90 days in length Playbook Editor - Easily edit each play in the users' selected playbook Audience Builder - Uses licensed third-party, account-level intent data to understand buyer interest and behavior with propensity to buy models built in Buying Circles - Creation and management of target contacts based on account level intent Channel Manager - Cross-channel campaign orchestration and activation ABM Dashboard - Account measurement and analytics to quantify lift and performance Integrations with marketing technology and sales technology

Leadfwd

Leadfwd

leadfwd.com

Leadfwd combines B2B Prospecting Data, Sales Outreach and Account-Based Marketing together with the power of Artificial Intelligence and Machine Learning. All in one Unstoppable Growth Platform.

BambooBox

BambooBox

bamboobox.ai

BambooBox helps growth marketing teams drive revenue across the GTM motions viz. aquisition, cross-sell and upsell. The platform has 4 building blocks: 1. A powerful CDP Engine Ingest, cleanse, organize, visualize and analyze data across customer touch points. 2. AI-driven 6-D scoring Determine journey stages and prioritize key accounts. 3. Next-best-action insights Receive actionable recommendations across the buyer journey to increase funnel velocity. 4. Robust segmentation & orchestration Intelligent segmentation for multi-channel campaign execution. Fast-growing B2B companies like airtel Business, Algonomy, Capillary, DarwinBox, Exotel, Rootstock, Qwickcilver, Mobisy, SupportLogic and Arrowstream have chosen BambooBox to drive revenue faster. Want to experience the difference for yourself? Hit us up and find out. www.bamboobox.ai

TrenDemon

TrenDemon

trendemon.com

Trendemon is a Web Personalization & Account-Based Orchestration solution – A goal-based journey orchestration platform is the main hub used to understand the customer journey and deliver personalized experiences at scale, that encourages visitors to continue engaging with your website – driving increased business performance. Accelerate your pipeline and revenue with attribution-based personalization: - Serve every website visitor the right messages and assets, helping them become your customers, faster. - Understand how your marketing efforts impact business goals and map your customer journeys from initial touch to won deals. - Convert visitors to customers, not just leads!

Hushly

Hushly

hushly.com

Hushly is an all-in-one conversion cloud designed to improve buyer experiences and drive conversions for B2B marketers. Our system of engagement includes a variety of tools and capabilities, such as website personalization, content personalization, landing page builder and personalization, demand capture, enrichment, human-verified leads, along with account-based experiences. These tools allow marketers to create more relevant and engaging experiences for their target audience, which can ultimately help drive better business outcomes, such as increased engagement, higher conversion rates, and greater customer loyalty. Buyers benefit from dynamic, personalized content and connected digital experiences that enable them to be better educated and make informed decisions more quickly.

CaliberMind

CaliberMind

calibermind.com

As a strategic B2B leader, you need to have your thumb on the pulse of the market. But with all of the tools your teams use, it’s hard to connect the dots and figure out if your message is resonating with the right audience at the perfect time. The CaliberMind platform organizes and makes sense of your data so your insights are clearer. Sure, we do attribution, engagement scoring, funnel analytics, and more. But the real gift we give revenue leaders is the ability to spot issues and trends before anyone else can.

HoneyStack

HoneyStack

hockeystack.com

HockeyStack is the leading analytics & attribution platform for B2B. HockeyStack connects with all your platforms, cleans your data, and allows you to measure what's driving pipeline and visualize buyer journeys. End-to-End SaaS Analytics. HockeyStack is a SaaS analytics tool that unifies marketing, product, revenue, and sales data to uncover hidden insights, such as the LTV of a campaign, or the churn rate of each marketing channel. Hundreds of revenue teams at companies like 8x8, ActiveCampaign, and Cognism are using HockeyStack to drive more pipeline and close deals faster.

Recotap

Recotap

recotap.com

Recotap is a next-generation AI-powered ABM Platform that helps B2B Marketers run Targeted and Personalised Account-Based engagement campaigns, at scale. Recotap is best suited for growing startups and enterprises who are seeking to better their marketing performance. With Recotap Account-based Advertising solution reaches more decision-makers and stay engaged until they convert.

Factors.AI

Factors.AI

factors.ai

Factors.AI helps B2B SaaS marketers amplify marketing ROI, save time and effort on routine analysis, and give critical insights into marketing activities impacting pipeline/revenue. Firstly, Factors brings together all data silos- website visitor data, CRM, Ads platform, Clearbit, and Search Console data with its no-code integrations. After identifying anonymous visitors from the website with CRM contacts/leads, Factors provides a unified view of all your marketing metrics, multi-touch attribution with ROI analysis, marketing, and sales funnels analysis, and automated insights tailor-made for B2B marketers.

PathFactory

PathFactory

pathfactory.com

Unlock B2B revenue with personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey with PathFactory. Enhance your buyer’s journey and start enabling your buyers with content intelligence. PathFactory’s AI-powered content intelligence allows you to generate personalized content experiences for your individual buyers and target accounts for your ABM strategy. Accelerate deal velocity and grow your pipeline by recommending the next-best assets to consume based on recent visitor history, industry, and trending topics. Leading enterprise and mid-market B2B companies use PathFactory to accelerate nurture, improve win rates, and understand content performance by delivering intelligent content experiences and virtual events across to remove friction from your buyers. PathFactory was recently recognized by Deloitte as one of North America’s 2020 Technology Fast 500 companies.

Dreamdata

Dreamdata

dreamdata.io

Dreamdata's B2B Revenue Attribution Platform connects data from across your go-to-market tech stack to offer unprecedented insight into your B2B customer journey. From anonymous first touch to closed-won, Dreamdata puts an end to guesswork and delivers actionable analysis of what really drives your revenue. With Dreamdata, B2B companies can run custom account-based attribution modelling, get the ROAS of every ad campaign, measure content ROI, benchmark growth, predict revenue and make data-driven decisions on what efforts to scale next.

Albacross

Albacross

albacross.com

Revenue teams worldwide are using Albacross's Intent Data to generate more opportunities and increase revenue faster. From early-stage awareness to late-stage decision, you have all the insights you need to reveal your potential buyers, engage them with what they want, and get notified when they are ready to buy. Here's how: - Increase sales productivity: Identify the buying intent of companies visiting your website and notify your sales team when they are ready to buy. - Remove the guesswork from marketing: Understand which accounts are engaging with your content and what interests them most. - All the data points you need: we track 3 billion events monthly worldwide and refresh the data points on a weekly basis. - Seamlessly integrate to the tech tools you are already using – it's not another tool to learn.

N.Rich

N.Rich

nrich.ai

Boost your pipeline while staying on budget. Find ICP accounts with proven buyer intent, activate them with cross-channel digital ads, and deliver hot accounts to sales.

Bombora

Bombora

bombora.com

Bombora’s offering identifies which businesses are currently researching what topics and the intensity of those efforts. It scores these signals to then help sales and marketing teams prioritize target accounts, customize their conversations with them, and optimize marketing efforts. Bombora delivers its greatest value to organizations with 100+ employees.

Foundry

Foundry

foundryco.com

Foundry's Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Foundry ABM combines account-based advertising, web personalization, and sales activation features to orchestrate campaigns across multiple channels. These campaign tools and analytics run on a proprietary AI-powered purchase intent engine that scores account interest during the buying journey. Foundry ABM can orchestrate ABM campaigns to grow awareness, engagement, and pipeline within their target accounts. To learn more, https://foundryco.com/our-solutions/software/. Note: Many reviews are for the Triblio platform, which is now Foundry ABM.

6sense

6sense

6sense.com

Reinvent the way your company creates, manages, & converts pipeline to revenue. Our ABM software reveals revenue insights that leads to high-quality pipeline, eliminating guesswork & empowering your revenue team with the data and visibility it needs.

Influ2

Influ2

influ2.com

Make ads an essential part of the sales conversation. Influ2 is a person-based advertising platform that allows you to reach specific people within target accounts and see who interacts with your ads. Push relevant content to key decision-makers, track contact-level intent, and give sales the context they need to win valuable accounts. With Influ2’s person-based ads, you can drive 2.26x more pipeline by engaging decision-makers throughout their entire journey.

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