Bombora

Bombora is a B2B intent data platform designed to help businesses identify and engage with potential customers actively researching their products or services. The platform leverages a unique "Co-op" model, gathering insights from a vast network of premium B2B websites to provide actionable intent data. This data is organized using natural language processing (NLP) into a comprehensive topic taxonomy, making it easier to locate relevant business topics.

Key features of Bombora include its ability to integrate with popular B2B software and service providers, such as Salesforce, HubSpot, and LinkedIn, allowing users to access intent data directly within their existing tools. The platform also offers a proprietary Business Identity Graph, which maps IP addresses, cookies, domains, and other identifiers to companies and locations, enhancing the accuracy of intent data attribution. Additionally, Bombora supports account-based marketing (ABM) strategies by enabling personalized ads, content, and web experiences across multiple channels.

By utilizing Bombora, businesses can optimize their marketing and sales efforts by prioritizing leads based on genuine purchase intent, improving campaign effectiveness, and enhancing customer engagement. The platform's extensive integration ecosystem ensures that intent data can be seamlessly integrated into various use cases, including lead generation, sales enablement, and content marketing. Overall, Bombora provides valuable insights that help businesses align their marketing and sales strategies more effectively with potential customers' interests and behaviors.