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Clay is a comprehensive data enrichment and contact management platform designed to support go-to-market (GTM) teams. It automates tailored outreach and enhances data quality by integrating over 100 premium data sources, allowing users to access a wide range of information such as contact details, firmographics, and technographics. The platform utilizes AI to automate manual research tasks, including data cleaning and formatting, and provides real-time intent signals to help teams time their outreach effectively.

Key features of Clay include the ability to create detailed customer profiles, automate repetitive tasks like appointment reminders and follow-up emails, and integrate with various CRM systems and other tools. This integration enables seamless data synchronization across different platforms, enhancing overall CRM efficiency and customer interaction insights. Additionally, Clay offers flexible workflows that can be customized based on specific logic, allowing users to automate processes without requiring engineering expertise.

By centralizing data management and enrichment, Clay helps businesses streamline their GTM strategies, improve lead scoring, and personalize outreach efforts. It supports a wide range of use cases, from CRM enrichment and intent-based outbound campaigns to personalized landing pages and targeted advertising. With its robust data capabilities and workflow automation, Clay facilitates the creation of scalable revenue systems, making it a valuable tool for businesses looking to enhance their sales and marketing operations.

Clay is an AI tool that allows users to scale their creative outbound ideas by combining the power of 50+ data providers, real-time scraping, and AI. With Clay, users can send personalized campaigns that are tailored to individual recipients, increasing the chances of booking more meetings.Clay offers a range of features and functionalities to support effective outbound campaigns. Users can access a vast network of data providers to gather relevant information on leads, such as job listings, tech stack details, and latest news. Clay also allows users to identify specific characteristics of companies, such as remote-first policies or SOC II compliance, and search for keywords on their websites.The tool provides access to an extensive database of contacts, enabling users to find emails and phone numbers from various sources, including LinkedIn profiles, Twitter profiles, and local business listings. Clay integrates with popular CRM platforms, allowing users to supercharge their CRM capabilities with automated prospecting.Users can also leverage AI capabilities within Clay to generate personalized emails, write messages, and automate company research. The tool offers features for enriching leads, finding job changes, and scoring leads based on keywords and other criteria.Clay has been trusted by over 50,000 leading teams and offers a 14-day pro trial for users to experience its capabilities firsthand. With its versatility and range of functionalities, Clay empowers users to optimize their outbound campaigns and streamline their lead generation processes.

Categories:

Business

AI Sales Assistant Software

Sales Intelligence Software

Lead Intelligence Software

AI Writing Assistants

Website: clay.com

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Clay

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