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Propensity is an application designed to help businesses understand and leverage customer behavior insights, particularly through propensity modeling. This involves analyzing data to predict the likelihood of customers engaging in specific actions, such as purchasing or churning. By utilizing advanced analytics and machine learning techniques, Propensity enables organizations to create targeted strategies that enhance customer engagement and retention.

The app's key features include predictive scoring, which helps identify high-value customers or those at risk of churning. It also supports lookalike generation, allowing businesses to find new customers with similar profiles to their existing ones. These capabilities are crucial for developing personalized marketing campaigns and improving overall customer experience.

Propensity's approach to data analysis and modeling provides businesses with actionable insights. By integrating data from various sources, it offers a unified view of customer behavior, enabling more effective decision-making. The app's focus on propensity modeling and predictive analytics makes it a valuable tool for businesses seeking to optimize their marketing and sales strategies.

Propensity is the only account-based marketing (ABM) platform built for small B2B growth teams. We make it easy to use intent data to create lists of in-market accounts and contacts, warm those contacts up with omnichannel ABM campaigns, and hand off a daily list of highly qualified leads to sales. The result is an automated, always-on, ABM engine that produces a flow of MQAs and 5X sales engagement compared with traditional B2B growth tactics Why Propensity? - Build an audience in 5 minutes, launch in <2 weeks - Unlimited account list creation with intent data - Fully enriched contacts for each account list - Weekly list of warmed up accounts and contacts for sales - Programmatic display ads - Marketing email distribution - Access to our librar y of ABM playbooks - AI Content Generator - Weekly meeting with Propensity CSM - Integrations including Hubspot and Salesforce - Record time ROI — 30 -180 days depending on your playbook Propensity Core Features: Playbook Library - Pre-built playbooks ranging from 30 to 90 days in length Playbook Editor - Easily edit each play in the users' selected playbook Audience Builder - Uses licensed third-party, account-level intent data to understand buyer interest and behavior with propensity to buy models built in Buying Circles - Creation and management of target contacts based on account level intent Channel Manager - Cross-channel campaign orchestration and activation ABM Dashboard - Account measurement and analytics to quantify lift and performance Integrations with marketing technology and sales technology

Categories:

Business

Account-Based Analytics Software

Account Data Management Software

Account-Based Orchestration Platforms

Buyer Intent Data Providers

Account-Based Advertising Software

Account-Based Web and Content Experiences Software

Website: propensity.com

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Propensity

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