Propensity

For B2B marketing and growth teams that need to focus campaigns on likely buyers, Propensity helps identify and engage target companies and the people involved in their purchasing decisions. Build account audiences using company criteria and intent signals, then create buying circles to select relevant contacts within those accounts. You can also import account or contact lists from a CRM or CSV file. Use campaign playbooks to coordinate targeted outreach across channels such as advertising, marketing email, and direct mail. Propensity includes tools to generate campaign copy and track account and contact engagement, helping teams prioritize follow-up and pass engaged leads to sales. Integrations with Salesforce and HubSpot sync campaign and engagement data with your CRM.

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