Account selection for ambitious GTM teams. If you’re doing account-based anything, you need the right accounts. Keyplay helps you find, pick, and track your ideal accounts with precision. Unlike complex and expensive ABM platforms, you can get started with Keyplay for free and integrate with Salesforce or HubSpot CRM in minutes. Keyplay helps you streamline the 3 core jobs of account selection: 1.) FIND new accounts. Map your market with precision data. One workflow to discover, save, and segment your entire market. 2.) PICK accounts for territories & plays. Model your ICP with lookalikes and signals. Automatically score and enrich every account. 3.) TRACK accounts. 2-way sync with HubSpot or Salesforce CRM. 90-second setup with automated field creation and continuous syncing. Your ideal account list is finally possible.

Keyplay is an AI-powered tool designed to enhance B2B marketing and sales strategies by providing a robust platform for building and managing target account lists. It leverages AI to analyze and score potential customer profiles, helping businesses identify their ideal customer profiles (ICPs) and prioritize their target audience more effectively. Keyplay integrates with external research tools to support comprehensive go-to-market (GTM) strategies, offering users a detailed and customizable account scoring model. This model allows for precise control and accuracy in identifying and engaging with potential clients.

Keyplay's capabilities include tracking account signals to inform targeted marketing efforts and integrating with other platforms to streamline data management and messaging. The app is particularly useful for sales and marketing professionals seeking to refine their customer targeting and outreach processes. By utilizing AI-driven insights, Keyplay helps businesses optimize their sales pipelines and improve overall marketing efficiency. Its integration with various data sources ensures that users have access to comprehensive and up-to-date information, enabling more informed decision-making in the B2B sales landscape.

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Categories:

Business

Account Data Management Software

Marketing Account Intelligence Software

Website: keyplay.io

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