Software for customer journey mapping aids companies in comprehending a customer's complete experience through dynamic visualizations. The process involves creating a visual map that encompasses all touchpoints throughout a customer's journey, including expectations, objectives, and interactions. This map spans from the initiation of the customer's experience with the brand (such as the initial discovery) to the stages of purchase and retention. It's important to note that while often mistaken for customer journey analytics software, both types are complementary yet distinct. Customer journey analytics software focuses on monitoring, tracking, and analyzing lead and/or customer behavior across various channels over time, contributing to the elimination of data silos by consolidating previously segmented data.
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