Marketing analytics software comprises tools and processes that empower organizations to assess and oversee their marketing initiatives by measuring performance. In essence, these solutions streamline and enhance a business's marketing strategies and activities. By leveraging marketing analytics software, businesses can elevate their return on investment (ROI) through the identification of effective marketing methods, allowing for adjustments in campaigns to maximize conversions and sales. This type of software considers marketing efforts across diverse channels and target audiences, spanning email marketing, social media, digital advertising, and web analytics. Typically available as a standalone solution, marketing analytics software integrates campaign data through connections with a company's marketing technology stack, including marketing automation software, CRM software, digital advertising software, and digital analytics software. However, some all-in-one marketing platforms, like certain marketing automation products, come equipped with built-in reporting features.
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Singular
singular.net
Singular is a marketing analytics platform that tracks user behavior, measures ROI, and integrates data from various channels for campaign optimization and fraud prevention.
WhatConverts
whatconverts.com
WhatConverts is a lead tracking software that helps marketers track calls, forms, and chats, analyze marketing performance, and manage leads across multiple channels.
Delivra
delivra.com
Delivra is an email marketing platform that helps businesses automate and personalize their email campaigns with tools for segmentation and integration.
Iron Funnel
ironfunnel.com
Iron Funnel is a marketing automation platform that offers tools for traffic scoring, product interest analysis, and web funnel measurement to enhance marketing and sales efficiency.
Digtective
digtective.com
Digtective helps marketers track ad conversions and optimize performance without third-party cookies, integrating with CRM for accurate revenue measurement.
Paragone
paragone.ai
Paragone is a performance marketing platform that consolidates social media ads and analytics, helping businesses optimize campaigns and boost revenue efficiently.
Gamooga
gamooga.com
Gamooga is a marketing automation app that enables e-businesses to send personalized communications to customers via email, web, mobile, social, and display channels.
Xtremepush US
xtremepush.com
Xtremepush is a CRM app for iGaming companies, helping them use real-time data and AI to manage player relationships and enhance retention.
Neustar Localeze
neustarlocaleze.biz
Neustar Localeze helps manage and distribute accurate business listings across platforms to improve local SEO and online visibility for businesses.
PostApex
postapex.com
PostApex connects advertisers with subscribers of premium email newsletters for buying and selling advertisements.
Blue Triangle
bluetriangle.com
Blue Triangle provides unified tracking of KPIs for technical, security, business, and marketing metrics in a customizable dashboard to identify and resolve revenue-impacting issues.
Lifesight
lifesight.io
Lifesight is a marketing intelligence platform that analyzes data in real-time, integrating reports to enhance decision-making and optimize marketing strategies.
Trackdesk
trackdesk.com
Trackdesk is a free affiliate tracking software that helps businesses manage affiliate programs, offering features for tracking conversions, campaigns, and commissions.
BOSCO
askbosco.io
ASK BOSCO® is an AI-driven analytics platform that helps marketing teams analyze data, improve decision-making, and optimize performance across campaigns and channels.
RescueMetrics
rescuemetrics.com
RescueMetrics helps recover lost digital media conversions by protecting consented marketing data and enabling Facebook and TikTok Conversion API integration with a simple install.
heyBooster
heybooster.ai
heyBooster is a data analytics tool for eCommerce that helps identify marketing issues and revenue growth opportunities through advanced AI analysis.
Growify
growify.ai
Growify is a marketing automation app that streamlines campaign management, allowing businesses to schedule and deploy marketing efforts efficiently while providing data analytics.
Adriel
adriel.com
Adriel is an AdOps platform that automates data management and insights for brands, helping marketers optimize campaigns and make faster decisions.
Weberlo
weberlo.com
Weberlo is an online platform that provides marketing tools for real-time tracking and PPC attribution, focusing on cookieless methods for accurate ad performance monitoring.
ThoughtMetric
thoughtmetric.io
ThoughtMetric helps e-commerce businesses track and analyze marketing performance across channels, enabling data-driven decisions for optimizing ROI.
PowerChord
powerchord.com
PowerChord helps brands optimize marketing through local dealer networks with data-driven insights and integration into existing marketing systems.
Actito
actito.com
Actito is a marketing automation platform that centralizes customer data for personalized engagement across various channels, helping businesses optimize their marketing efforts.
OptiMine
optimine.com
OptiMine Insight is a cloud-based platform that measures cross-channel performance of marketing channels and ads, both offline and online.
InfiniGrow
infinigrow.com
InfiniGrow is an AI-driven platform that helps B2B marketers analyze marketing data, forecast results, and optimize budget allocation to improve campaign performance.
ChannelMix
channelmix.com
ChannelMix is a platform that consolidates marketing data, providing real-time analytics and reporting to help businesses optimize campaigns and measure ROI effectively.
Tracify
tracify.ai
Tracify tracks and attributes marketing activities for e-commerce firms, offering detailed insights and a user-friendly dashboard while ensuring GDPR compliance.
BrandOps
brandops.io
BrandOps is a marketing performance platform that provides insights on brand effectiveness across digital channels, helping teams optimize strategies and improve performance.
CaliberMind
calibermind.com
CaliberMind is a platform that integrates customer data and analytics to help businesses optimize marketing strategies and improve customer engagement.
Dreamdata
dreamdata.io
Dreamdata is a B2B revenue attribution platform that analyzes customer journeys and integrates data to optimize marketing efforts and improve ROI.
TapClicks
tapclicks.com
TapClicks is a marketing automation platform that integrates data from various sources for analytics, reporting, and workflow management, aiding decision-making.
JENTIS
jentis.com
JENTIS offers a server-side tracking solution that helps businesses capture user data in compliance with privacy regulations, enhancing data quality and decision-making.
fullthrottle.ai
fullthrottle.ai
fullthrottle.ai is a data platform that helps identify and measure audiences for marketing, using AI for audience targeting and first-party data analytics while ensuring privacy compliance.
Seenka
seenka.com
Seenka provides real-time media data from Latin America, analyzing brand visibility across TV, radio, influencers, and online media for marketing and research purposes.
Orphex
orphex.co
Orphex is a digital marketing app that integrates data from multiple ad networks, offering real-time KPI tracking and anomaly detection for informed decision-making.
Nexoya
nexoya.com
Nexoya helps users manage advertising budgets with AI, enabling more efficient allocation for increased return on ad spend.
Datapoem
datapoem.com
DataPOEM is an AI-based platform that measures and plans marketing ROI across various media and events to optimize business performance.
Measureful
measureful.com
Measureful is a tool for creating customizable marketing reports, simplifying data management and analysis for agencies, freelancers, and marketers.
Electrik.AI
electrik.ai
Electrik.AI is a cloud-based platform that collects and integrates marketing data from multiple channels, allowing users to easily set up data sources without coding.
Conative AI
conative.ai
Conative is an AI planning tool for e-commerce, integrating inventory and marketing management in real-time for better decision-making and revenue enhancement.
Clarisights
clarisights.com
Clarisights is a marketing analytics platform that allows teams to connect, visualize, and analyze all their marketing data in one place for better decision-making.
Channel99
channel99.com
Channel99 is a B2B platform that helps companies optimize marketing investments by measuring the performance of vendors and channels for better results.
Billy Grace
billygrace.com
Billy Grace is a marketing optimization platform that provides accurate data tracking, analytics, and AI-driven insights to enhance online advertising performance.
BERA
bera.ai
BERA automates consumer insights collection and analysis, providing predictive analytics to improve brand strategy and financial outcomes across various sectors.
AgencyEasy
agencyeasy.com
AgencyEasy is a reporting platform for digital marketing agencies, providing automated reports and analytics for SEO, PPC, and SMM campaigns.
DataMyth
datamyth.com
DataMyth is a SaaS reporting solution that automates report generation and analysis for digital marketers, saving time and enabling focus on strategy.
GreyMetrics
greymetrics.com
GreyMetrics aggregates marketing data from over 20 platforms, generating automated reports and dashboards for digital agencies to enhance data analysis and reporting efficiency.
Accutics
accutics.com
Accutics is a marketing data management platform that streamlines campaign tracking, combines data, and assesses performance in Adobe and Google Analytics.
Cervinodata
cervinodata.com
Cervinodata is a data management app that centralizes advertising performance data for analysis, allowing users to create reports and dashboards easily.
Hubalz
hubalz.com
Hubalz provides insights into customer behavior across devices and platforms, helping you analyze the customer journey and enhance marketing return on investment.
Upwave
upwave.com
Upwave is an analytics platform that measures brand advertising effectiveness across various media, providing real-time insights and customizable dashboards for campaign management.
Revlitix
revlitix.com
Revlitix is a performance automation platform that helps GTM teams make data-driven decisions, optimize strategies, and improve sales efficiency through comprehensive analytics.
Digivizer
digivizer.com
Digivizer is an analytics platform that helps users track and optimize their digital marketing performance across multiple channels in a single dashboard.
Adverity
adverity.com
Adverity is a data management platform that integrates and automates the collection, transformation, and analysis of data from various sources for improved business insights.
Measured
measured.com
Measured is an analytics app that quantifies the impact of media on performance, helping brands improve marketing efficiency through data-driven insights.
Rockerbox
rockerbox.com
Rockerbox helps marketers analyze the effectiveness of marketing channels and optimize strategies through advanced attribution and customer journey insights.
Comscore
comscore.com
The Comscore app provides tools for media measurement and analysis, offering insights into audience engagement across various platforms.
ReportGarden
reportgarden.com
ReportGarden is a reporting and analytics platform for agencies, automating client reports and data dashboards across various marketing channels.
Invoca
invoca.com
Invoca is a platform that connects marketing and sales teams to track calls and optimize the sales process to increase revenue and improve customer experiences.
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