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Simulmedia is a platform designed to bridge the gap between traditional linear television and Connected TV (CTV) advertising. It offers a unified approach to advertising, allowing brands to reach their target audiences across various screens seamlessly. The platform is built on advanced algorithms that predict optimal times and placements for ad delivery, ensuring that ads reach the right audience and drive measurable outcomes.

Key features of Simulmedia include unified linear and CTV advertising capabilities, audience insights powered by big data, and transparent reporting to gauge ad effectiveness. The platform provides exclusive access to high-quality inventory across TV networks and streaming services, making it an invaluable tool for brands seeking to maximize their advertising impact. By integrating traditional TV with CTV capabilities, Simulmedia helps advertisers achieve a more comprehensive and targeted advertising strategy, enhancing their ability to connect with audiences effectively.

No one knows how to drive growth and business performance through TV advertising better than Simulmedia, a marketer’s most trusted tech partner. In today’s complex, fast-moving TV industry, Simulmedia is your turnkey, one-stop shop to help you make the best decisions and solve your biggest and toughest challenges on TV. Powered by data science, our TV+® full-funnel TV advertising solution lets you intelligently plan and buy linear, streaming, and gaming. With TV+, you’ll have more certainty in achieving your business goals by knowing how to best find and engage your strategic audience on linear and CTV as cost-effectively as possible. In addition, we allow advertisers to extend their reach and connect with elusive younger audiences via PlayerWON™, the first engagement and monetization platform for free-to-play PC and console video games. With over 15 years of experience bringing data science into advanced TV media buying, Simulmedia is the first and only provider to create a patented predictive lookalike model based on years of viewership data to bring smarter media buying to clients like Mass Mutual, Monster, Electrolux, and Choice Hotels.

Categories:

Business

Video Advertising Software

Website: simulmedia.com

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