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For performance marketing and sales teams at e-commerce and lead-generation businesses, Tomi.ai helps distinguish visitors and leads likely to become valuable customers from those less likely to buy. It analyzes website behavior alongside CRM and sales outcomes to estimate each visitor’s and inbound lead’s purchase likelihood and expected customer value. Teams can use these scores to compare traffic quality across marketing channels, campaigns, and ad creatives, prioritize high-intent leads for sales follow-up, and group visitors by predicted value. Tomi.ai can also send predictive conversion signals and audience segments to advertising platforms to support value-based bidding, retargeting, and lookalike audiences. It may suit businesses with high-value purchases or sales cycles where actual sales arrive too slowly or infrequently to guide ad optimization on their own.
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