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enKod is a customer data platform (CDP) and CRM marketing automation solution for managing customer profiles, audience segments, and multichannel communications in one workspace. It collects data from different sources, tracks website activity, orders, purchases, and communication history, and helps businesses create unified customer profiles for more targeted marketing. The platform supports email marketing, SMS campaigns, mobile and web push notifications, pop-up forms, and automated communication workflows. Marketers can create bulk, scheduled, triggered, event-based, and API-based campaigns using visual scenarios, reusable templates, dynamic content, and A/B testing. Segmentation tools allow audiences to be defined by customer data, website behavior, purchases, and campaign interactions. enKod also provides campaign analytics, deliverability monitoring, reporting, and customer communication statistics. Its product recommendation tools support configurable algorithms, filters, display rules, previews, and performance reports for websites and email campaigns. The platform is available as a cloud-based SaaS solution or an on-premise deployment, with API documentation and integration support for connecting external systems.
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