Drop

Drop is for brands and retailers that want to turn Instagram engagement into sales and customer relationships through Direct Messages. It helps marketing and e-commerce teams create automated, personalized conversations for organic interactions and click-to-DM advertising, so customers can discover offers and products without being directed away from Instagram at the start of the journey. Businesses can build campaigns for product launches, early access, giveaways, loyalty programs and private sales using customizable templates. Messages can respond to people’s choices, while audience segments and collected customer information help teams tailor follow-ups and learn about their Instagram audience. E-commerce integrations can connect campaigns with customer activity and conversions. Drop is suited to businesses looking for Instagram DM marketing and social commerce tools, rather than individuals seeking an app for personal shopping.

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