TopEdge is a Shopify-focused WhatsApp automation and customer engagement platform for direct-to-consumer businesses. It helps merchants recover abandoned carts, confirm cash-on-delivery orders, manage customer conversations, and support Shopify operations through WhatsApp with access to relevant order, cart, product, and customer information.

Key features include visual WhatsApp flow building, automated abandoned cart reminders, COD-to-prepaid conversion journeys, order and shipment updates, address changes, cancellation support, and customer service handoffs. TopEdge also provides website opt-in tools such as popups, spin wheels, mystery discounts, WhatsApp widgets, and consent-based contact collection.

The platform supports real-time intent detection, audience segmentation, customer journey automation, campaign tracking, and attributed revenue measurement. Its tracking tools can identify product views, scrolling activity, and cart events associated with WhatsApp contacts. Shopify data such as customer profiles, order history, cart status, SKU availability, inventory signals, and recovery progress can be managed in a unified workspace, helping ecommerce teams coordinate WhatsApp marketing, sales, and customer support.

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