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Kanal is a WhatsApp marketing platform for e-commerce businesses, designed to help stores recover abandoned carts, send targeted campaigns, and increase customer lifetime value through automated messaging. It connects with Shopify to support data-driven WhatsApp marketing workflows and customer communication. The app includes tools for cart recovery, post-purchase upselling and cross-selling, VIP offers, campaign scheduling, review collection, back-in-stock notifications, and AI chatbot automation. It also provides reporting features that track engagement, revenue, and ROI, helping merchants measure the impact of their WhatsApp campaigns in one place.
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